Business
Samsung presents "SOS Island: Survival of the Smartest"
Samsung Electronics Co., Ltd. today announced the 'SOS Island: Survival of the Smartest' campaign, an interactive live-stream survival competition....
About this update from Samsung Electronics Co., Ltd.
[{"type":"text","content":"\n \n SEOUL, Korea, Aug. 5, 2013 /PRNewswire/ -- Samsung Electronics Co., Ltd. today announced the 'SOS Island: Survival of the Smartest' campaign, an interactive live-stream survival competition.Video with caption: \"Want to be stranded on a desert island with the Samsung Galaxy S4 Zoom? Visit SOS-Island.com for more information on how you can earn a spot on \"SOS Island\" and win the ultimate prize- your very own island!\". Video available at: http://youtu.be/2qv3rHFgX2A\n \n \n Continue Reading\n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n\n \n \n\n \n \n \n \n \n \n \n\n \n\n \n \n \n \n \n\n \n \n \n\n\n \n \n \n \n \n \n \n \n \n \t TV star and survival expert Les Stroud will train 16 global contestants for their best hope at surviving the competition at the center of the online production. It will be shot and live-streamed from the remote \"SOS Island\" in the Caribbean. Viewers will vote for a winner from the comfort of their PCs and smart phones. The last remaining contestant wins the grand prize: their own island.\n \t \"This will be a really big adventure for the contestants and the online fans,\" Les Stroud said. \"Samsung combines cutting edge media trends and platforms with a subject I am most passionate about — survival. Samsung is paving the way for how brands produce and share content that reach audiences across the globe.\"The contestants will face rigorous challenges on SOS Island demonstrating the photographic capabilities of Samsung's GALAXY S4 zoom smartphone and GALAXY NX camera. They will share the images direct from their devices to the Samsung Camera Facebook page while trying to outsmart the competition, win the most votes and be crowned 'The Smartest' later this year.\"It's an ambitious project but one that will surely not be forgotten,\" said Craig Borders, the visionary producer and director behind such genre defining series as 'The Mole', 'Laguna Beach' and 'Ink Master'. \"People crave new entertainment experiences and this series is sure to deliver, while tapping into the social media realm in an unprecedented way. This interactive, instant gratification entertainment model is a game changer.\"HyeonKoo Lee, director of global marketing, IT & Mobile Communications Division, Samsung Electronics, said, \"We're thrilled to be working with Craig Borders and Les Stroud to develop an exhi...