Business
Samsung Ads Southeast Asia overlays Eyeota data for greater Connected TV ad effectiveness
SINGAPORE, May 20, 2026 (GLOBE NEWSWIRE) -- Samsung Ads Southeast Asia has formed a new alliance with global data technology company, Eyeota, a Dun & Bradstreet company overlaying viewership insights from millions of Samsung Smart TVs with Eyeota’s rich consumer data for the first time. Advertisers can now reach relevant household audiences that matter most to their brand across Singapore, Thailand and the Philippines with their Connected TV (CTV) ad campaigns. Eighteen months after launching it
About this update from Samsung Electronics Co., Ltd.
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