Business
Home Companion: Comprehension of Samsung Bespoke AI 2026
Samsung Electronics Co., Ltd. today outlined its vision for Digital Appliances (DA) Business to enable better living — as well as the key strategies driving this initiative — during its Deep Dive session at CES 2026 in Las Vegas, Nevada. The outline for the company's vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.
About this update from Samsung Electronics Co., Ltd.
[{"type":"text","content":"Samsung's Digital Appliances leadership highlighted the company's industry-leading innovation and vision for the smart home of tomorrow","length":143,"tagName":"p","attribs":{}},{"type":"text","content":"LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- Samsung Electronics Co., Ltd. today outlined its vision for Digital Appliances (DA) Business to enable better living — as well as the key strategies driving this initiative — during its Deep Dive session at CES 2026 in Las Vegas, Nevada. The outline for the company's vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.","length":441,"tagName":"p"},{"type":"image","alt":"Cheolgi Kim: EVP & Head of DA Business (PRNewsfoto/Samsung Digital Appliances)","displaySize":"","headline":null,"caption":"Cheolgi Kim: EVP & Head of DA Business (PRNewsfoto/Samsung Digital Appliances)","className":"","disableSlideshowImg":false,"size":{"original":{"width":330,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/c41f96fdef4bc2865eda37dd0f9797ab"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/dk18sX9kqwlI9JqZ3ZuCag--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTc3NjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/c41f96fdef4bc2865eda37dd0f9797ab","width":330,"height":400}},"href":"https://mma.prnewswire.com/media/2856210/Cheolgi_Kim.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung's Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into 'Home Companions.'","length":215,"tagName":"p"},{"type":"text","content":"These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users' daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.","length":435,"tagName":"p"},{"type":"text","content":""Samsung's ultimate goal is to enable a better living through Bespoke AI," said Cheolgi Kim. "Through our extensive ecosystem that connects dev...