Technology
ESTsoft and Samsung Electronics Unveil 'AI Promoter' at CES 2026, Delivering an Innovative Exhibition Experience
ESTsoft, a leading AI services company led by CEO Sangwon Chung, announced that it collaborated with Samsung Electronics to unveil the 'AI Promoter', an innovative solution delivering next-generation exhibition experiences, at CES 2026.
About this update from Samsung Electronics Co., Ltd.
[{"type":"list","items":[{"val":[{"type":"text","content":"'AI Promoter' engages global tech leaders at Samsung Electronics' The First Look event at CES 2026","length":110,"tagName":"p"}]},{"val":[{"type":"text","content":"Highly praised for enabling natural interactions through advanced on-device AI and object recognition technologies","length":114,"tagName":"p"}]},{"val":[{"type":"text","content":"CEO Sangwon Chung: "We will continue to deliver increasingly sophisticated interactive AI experiences through strong synergy with Samsung Electronics"","length":160,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":384,"olType":false},{"type":"text","content":"LAS VEGAS, Jan. 15, 2026 /PRNewswire/ -- ESTsoft, a leading AI services company led by CEO Sangwon Chung, announced that it collaborated with Samsung Electronics to unveil the 'AI Promoter', an innovative solution delivering next-generation exhibition experiences, at CES 2026.","length":285,"tagName":"p"},{"type":"text","content":"The AI Promoter, showcased at Samsung Electronics' The First Look event, drew significant attention from global technology leaders and visitors from around the world. At the venue, the AI Promoter automatically recognized nearby attendees and proactively initiated conversations, creating a natural, context-aware communication environment that differentiated the exhibition experience.","length":390,"tagName":"p"},{"type":"text","content":"Notably, the AI Promoter demonstrated outstanding usability on the global stage by responding in real time to a wide range of questions in 32 languages, including English, Spanish, and Japanese. It provided detailed information on Samsung Electronics' flagship technologies and products, such as Micro RGB and the Galaxy Z Trifold, covering specifications, technical features, and use cases. The solution was further enhanced through integration with Samsung Electronics' Spatial Signage, which delivers exceptional depth and realism despite its slim form factor, creating an immersive, human-like interactive experience.","length":629,"tagName":"p"},{"type":"text","content":"These innovative interactions were made possible by the application of advanced on-device AI solutions and object recognition technologies. By minimizing reliance on network connectivity while ensuring fast and stable responses...