Business
Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend
SAN FRANCISCO, December 05, 2025--Salesforce (NYSE: CRM), the world’s #1 AI CRM, today unveiled its 2025 Cyber Week results (November 25–December 1), analyzing shopping data from over 1.5 billion shoppers. This was another record-breaking shopping week, with overall industry global sales increasing 7% year over year (YOY) to $336.6 billion, and U.S. sales accounting for $79.6 billion (up 5% YOY). These results signal a strong consumer appetite for buying this holiday season despite increasing gl
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[{"type":"text","content":"AI and agents drove $67 billion in sales, influencing 20% of all purchases through personalized product recommendations and conversational customer service","length":155,"tagName":"p","attribs":{}},{"type":"text","content":"Salesforce powered 61 million orders on Agentforce Commerce with 100% uptime throughout the week","length":96,"tagName":"p","attribs":{}},{"type":"text","content":"SAN FRANCISCO, December 05, 2025--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world’s #1 AI CRM, today unveiled its 2025 Cyber Week results (November 25–December 1), analyzing shopping data from over 1.5 billion shoppers. This was another record-breaking shopping week, with overall industry global sales increasing 7% year over year (YOY) to $336.6 billion, and U.S. sales accounting for $79.6 billion (up 5% YOY). These results signal a strong consumer appetite for buying this holiday season despite increasing global prices, and they demonstrate AI and agents as fundamental accelerators for purchase and productivity in commerce.","length":635,"tagName":"p"},{"type":"text","content":"AI and agents deliver outsized impact on Cyber Week sales and service","length":69,"tagName":"p"},{"type":"text","content":"AI and agents were pivotal elements in shoppers’ path to purchase, driving $67 billion in sales by delivering personalized, high-converting shopping experiences. Across Cyber Week, AI and agents influenced a staggering 20% of all global orders via personalized product recommendations and conversational customer service. Pandora, Shark Ninja, and Funko and other retailers who utilized Salesforce's Agentforce 360 and their own branded agents saw sales grow 32% faster than those without.","length":493,"tagName":"p"},{"type":"text","content":"Beyond purchases, AI agents efficiently managed the influx of holiday inquiries to emerge as customer service heroes. Agentic customer service conversations grew 55% week over week. Crucially, the volume of agent actions — including updating delivery addresses and initiating returns — surged by 70% compared with the previous week, offsetting administrative loads for service teams and lowering operational costs.","length":414,"tagName":"p"},{"type":"text","content":""The holiday season represents our biggest opportunity to scale direct-to-consumer revenue, and agentic experiences are paramount to that succe...