Business
Cloud for Good Acquires EMS Consulting, Expanding Salesforce Expertise and Impact to the Financial Services Sector
Cloud for Good, a leading purpose-focused Salesforce consulting partner focused on the higher education, nonprofit, and state and local government sectors, today announced the acquisition of EMS Consulting, a firm specializing in Salesforce solutions for the financial services sector (FINS).
About this update from Salesforce, Inc.
[{"type":"text","content":"ASHEVILLE, N.C., March 27, 2026 /PRNewswire/ -- Cloud for Good, a leading purpose-focused Salesforce consulting partner focused on the higher education, nonprofit, and state and local government sectors, today announced the acquisition of EMS Consulting, a firm specializing in Salesforce solutions for the financial services sector (FINS).","length":345,"tagName":"p"},{"type":"text","content":"The acquisition marks a strategic expansion of Cloud for Good's industry focus. By integrating EMS Consulting's deep FINS expertise, broad client base, and intellectual property with Cloud for Good's global delivery infrastructure, the company is strengthening its Salesforce capabilities for financial institutions while expanding its purpose-driven portfolio.","length":373,"tagName":"p"},{"type":"text","content":"Backed by Tailwind Capital and Salesforce Ventures, Cloud for Good has accelerated its growth strategy since their 2025 investment. The company opened a new office in Jaipur and significantly expanded its investment in proprietary IP as part of a strategy to lead as an IP-backed services company. The addition of EMS brings deep industry expertise, a strong financial services client base, and differentiated IP, positioning Cloud for Good to build the leading Salesforce partner focused on the financial services industry.","length":524,"tagName":"p"},{"type":"text","content":""Financial institutions, especially credit unions and banks, are under increasing pressure to deliver personalized, connected experiences while operating more efficiently," said Tal Frankfurt, Founder and CEO of Cloud for Good. "EMS Consulting has decades of experience helping these organizations succeed on Salesforce. By bringing our teams together, we're creating something unappareled in the Salesforce ecosystem – combining Cloud for Good's scale and end to end salesforce expertise with EMS Consulting's deep financial services industry knowledge. Together, we will help financial institutions strengthen relationships with their members and customers, modernize the systems that power their mission, and unlock greater value from their salesforce investments."","length":800,"tagName":"p"},{"type":"text","content":"EMS Consulting has established itself as a trusted Salesforce partner for financial services organizatio...