Business
Saga and Ageas Insurance partnership goes live
Saga plc has successfully launched its 20-year motor and home insurance partnership with Ageas UK, a significant step in simplifying its business operations. This partnership involves Ageas taking over operational responsibilities for pricing, underwriting, claims, and customer service for motor policies starting December 15, 2025, with home insurance and renewals to follow. Saga will receive £60 million from Ageas this week, with the remaining £20 million due in Q2 2026. Additionally, the sale of Acromas Insurance Company Limited (AICL) has triggered a further £2.5 million payment, bringing the total base consideration for AICL to £67.5 million, with net proceeds of £56.9 million, exceeding initial guidance by £11.4 million. Disclaimer*
About this update from Saga Plc
[{"type":"text","content":"\n\n16 December 2025\nSaga plc\nSaga and Ageas 20-year Insurance partnership goes live\nSaga plc (Saga) is pleased to announce that its 20-year motor and home insurance partnership (the Affinity Partnership) with Ageas UK, wholly-owned subsidiary of Ageas SA/NV (Ageas) has now gone live.\nThis launch marks a major milestone in the execution of Saga's strategy and a material step forward in simplifying our business. The partnership combines the strength of the Saga brand, marketing skills and customer base with Ageas's extensive and growing UK insurance operations. Together, Ageas and Saga will deliver best-in-class insurance services to Saga customers, driving growth in Saga's motor and home insurance business by offering differentiated products, first rate customer service and value for money.\nThe sale of new motor policies commenced on 15 December 2025, with Ageas taking on operational responsibility for price-comparison website distribution, pricing and underwriting, claims and customer service. Saga retains responsibility for brand and direct marketing and will earn commission for these services based on a fixed percentage of gross written premium generated over the term of the partnership. The customer ownership remains with Saga.\nTerms of the Affinity Partnership\nWith the sale of motor new business going live, Saga will receive £60m from Ageas this week, less a £5m trade fund paid in advance, of the total £80m cash consideration due under a Business Transfer Agreement. The phased implementation of the partnership over the coming months means that Saga will receive the outstanding £20m in Q2 2026 - once home new business and policy renewals for both motor and home are taken over by Ageas and the partnership is fully rolled out.\nAICL\nSeparately, in relation to the sale of Acromas Insurance Company Limited (AICL), that was completed in July, today's announcement has triggered a further £2.5m payment by Ageas to Saga, to be received this week. This represents the final payment under the AICL share purchase agreement and takes the total base consideration for the sale of our AICL underwriting business to £67.5m. The final net proceeds, adjustments and pre-completion dividends for the transaction have resulted in cash inflows £21.4m higher than our original guidance. Net proceeds, after costs and deductions, were £56.9m, £1...