Business
Safe-Pro USA Appoints 20+ Year Defense and Protective Equipment Industry Leader as VP of Marketing and Sales as it Expands its Ballistics Business
Ballistics Protection Business Ramps-Up Activity Targeting Law Enforcement and Government Contracts with New High-Performance Products and Marketing Plans
About this update from Safe Pro Group Inc.
[{"type":"text","content":"\nBallistics Protection Business Ramps-Up Activity Targeting Law Enforcement and Government Contracts with New High-Performance Products and Marketing Plans\n\n AVENTURA, Fla.--(BUSINESS WIRE)--\nSafe Pro Group Inc. (Nasdaq: SPAI) (“Safe Pro” or the “Company”), a developer of artificial intelligence (AI)-enabled defense and security solutions, today announced that its ballistic protective products unit, Safe-Pro USA (SPUSA), has appointed Michael Wratten as its new Vice President of Marketing and Sales. This appointment is part of broad business development and expansion initiatives currently under way as it responds to the increased domestic need for advanced, high-performance body armor and the demand for explosive ordnance disposal (EOD) protective gear designed to support ongoing international humanitarian demining missions.\n\nMr. Wratten brings more than two decades of strategic leadership, product innovation, and operational excellence in the defense and protective equipment industry to Safe-Pro USA. He has founded multiple entities focused on protective solutions, driven product strategy and design, negotiated key contracts, and fostered long-term partnerships across military, law enforcement, and commercial markets. His experience includes founding Shellback Tactical, a protective products company serving law enforcement acquired by US Patriot where he served as vice president, as VP of strategy, business, and product development at Chase Tactical and as VP at US Armor. Mr. Wratten has also advised and served as a consultant for strategy and product design at Spartan Armor and at PREVAIL. For 20 years, he also served as an officer with the Los Angeles and West Covina police departments. At Safe-Pro USA, Michael will lead strategic growth initiatives, oversee brand, and market expansion, and apply growth strategies across tactical, ballistic and EOD products lines.\n\n“As we continue our mission to develop innovative ballistic protection solutions than can help our military, law enforcement and public safety personnel meet the ever-evolving threats, Michael’s unique combination of industry leadership, on the street experience and entrepreneurial spirit make him an ideal fit for Safe Pro,” said Dan Erdberg, Chairman and Chief Executive Officer of Safe Pro Group.\n\nIn response to increased customer activity and recent ord...