Business
Riyadh Air selects Sabre as its first global distribution partner to advance retailing and distribution strategy
Global agreement enables Riyadh Air to distribute its content, including NDC and traditional fares, through Sabre's extensive marketplace RIYADH, Saudi
About this update from Sabre Corporation
[{"type":"text","content":"Global agreement enables Riyadh Air to distribute its content, including NDC and traditional fares, through Sabre's extensive marketplace\nRIYADH, Saudi Arabia, and SOUTHLAKE, Texas, May 13, 2025 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, has signed a global distribution agreement with Riyadh Air, the newly established Saudi Arabian national carrier. This strategic partnership positions Sabre as the first global distribution partner to collaborate with Riyadh Air, building on an already strong IT partnership and further solidifying Sabre's role as a key enabler of the airline's retailing and distribution strategy.\nThe collaboration will enable Riyadh Air to utilize Sabre's advanced technology solutions, including its multi-source approach to content distribution, which seamlessly integrates both New Distribution Capabilities (NDC) and traditional content to advance its retailing and distribution strategy. This partnership enables Riyadh Air to deliver dynamic, personalized travel offers, reaching a global network of travel agents, corporate buyers, and customers. By tapping into Sabre's extensive global marketplace, Riyadh Air gains access to powerful tools for driving efficiency, increasing market reach, and providing customers with tailored, real-time travel experiences.\n\"Sabre is well-positioned to support Riyadh Air's retailing and distribution strategies,\" said Alessandro Ciancimino, Vice President, Airline Distribution, EMEA, Sabre Travel Solutions. \"Through our multi-source content approach, which integrates NDC alongside traditional content, we can deliver personalized and scalable solutions that align with Riyadh Air's ambitious growth plans. Our strategy ensures seamless access to the most relevant content, helping Riyadh Air to modernize the travel experience and meet the evolving expectations of today's travelers.\"\nSince its launch, Riyadh Air has been at the forefront of innovation in aviation, aiming to become the first native digital airline in the world. This partnership underscores Riyadh Air's commitment to delivering exceptional customer experiences through advanced technology and seamless retailing strategies.\n\"Collaborating with Sabre is a pivotal step in our mission to redefine travel retailing and distributio...