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LATAM and Sabre announce plans to distribute NDC by LATAM content, expand reach and boost sales
The airline will distribute both EDIFACT and NDC content through the Sabre global distribution system (GDS)Sabre and LATAM are already working on the
About this update from Sabre Corporation
[{"type":"text","content":"The airline will distribute both EDIFACT and NDC content through the Sabre global distribution system (GDS)Sabre and LATAM are already working on the integration of the carrier's NDC content in the Sabre GDS. Implementation is planned for the first half of 2024SOUTHLAKE, Texas, Oct. 5, 2023 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, and LATAM Airlines Group, Latin America's largest airline, today announced an enhanced distribution agreement that provides Sabre-connected agencies with long-term access to LATAM's traditional and NDC content through the Sabre GDS. Sabre is the first GDS to reach this type of agreement with LATAM.\nLATAM and Sabre are actively working on the launch of the airline's NDC offers in the Sabre travel marketplace. The two companies are currently working together on the integration of NDC by LATAM content in the Sabre GDS, which is planned to be implemented in the first half of 2024 and a specific go-live date will be shared at a later time. Once LATAM's NDC connection to Sabre is live, it will enable hundreds of thousands of Sabre-connected agencies and travel buyers to have even richer access to the carrier's broad range of products and offers, as travel agents will be able to shop, book, and manage LATAM's NDC and EDIFACT offers through Sabre's Offer and Order APIs, the point-of-sale tool, Sabre Red 360, and the corporate booking solution, GetThere.\n\"We are very pleased to have reached an agreement with Sabre GDS to expand our long-standing distribution partnership to not only cover EDIFACT but also NDC by LATAM content once the technical connectivity has been implemented,\" said Andreas Schek, vice president, Sales and Branding, LATAM Airlines Group. \"LATAM is continuously broadening the distribution options available to the travel agency community. This deal deepens our relationship with Sabre and provides additional options to travel agents for accessing our NDC by LATAM content.\"\nThe long-term partnership ensures worldwide distribution through the Sabre global distribution system. Travel agents connected to the Sabre GDS will be able to efficiently shop and compare increasingly sophisticated offers, while helping travelers to benefit from an enhanced experience with more choice and transparency. \nSabre power...