Business
British Airways' NDC content now live in Sabre's travel marketplace
SOUTHLAKE, Texas, and LONDON, March 18, 2025 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, today announced the
About this update from Sabre Corporation
[{"type":"text","content":"SOUTHLAKE, Texas, and LONDON, March 18, 2025 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, today announced the launch of British Airways' New Distribution Capability (NDC) content in Sabre's travel marketplace. Starting today, Sabre-connected travel agencies worldwide can shop, book, and service NDC offers alongside traditional ATPCO/EDIFACT options.\nBy activating NDC through Sabre, agencies will seamlessly manage British Airways' offers and orders via Sabre Red 360, Sabre Red Launchpad™, and the Sabre Offer and Order APIs. Sabre's multi-source content strategy enables NDC content to integrate smoothly with traditional ATPCO/EDIFACT options, providing a unified shopping experience that simplifies workflows and enhances productivity.\nBritish Airways' Chief Commercial Officer, Colm Lacy, said: \"At British Airways, we want to give customers a seamless digital-first retailing experience, so we're pleased to extend access to our exclusive NDC content, using Sabre's technology, to our agencies worldwide. This will open up even more ways for agencies to search, book, and service our offers, all whilst providing a more personalised experience for customers across the globe.\"\n\"Sabre is proud to continue leading the way in NDC adoption by providing robust technology solutions that empower our customers to evolve with the industry,\" said Kathy Morgan, Senior Vice President, Distribution Experience, Sabre Travel Solutions. \"Our partnership with British Airways demonstrates our commitment to building a modern travel marketplace where agencies have access to the most comprehensive content portfolio available.\"\nCurrently, thousands of agencies in over 150 countries use Sabre's NDC capabilities to efficiently shop, book, and service dynamic airline content. By incorporating BA's NDC content, travel sellers gain access to more personalized offers, enabling them to stay competitive and deliver exceptional value to travelers.\nAbout SabreSabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake...