Business
Sabio Holdings Announces New Integration with FreeWheel to Help Publishers Reach Untapped Markets and Diverse Audiences
Sabio Holdings Announces New Integration with FreeWheel to Help Publishers Reach Untapped Markets...
About this update from Sabio Holdings, Inc.
[{"type":"text","content":"\n \n \n \n Sabio Holdings Announces New Integration with FreeWheel to Help Publishers Reach Untapped Markets and Diverse Audiences\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n Feb. 12, 2024\n \n \n /CNW/ --\n \n Sabio Holdings Inc.\n \n (TSXV: SBIO; OTCQX: SABOF) (the \"Company\" or \"Sabio\"), is a diverse owned leader in the Connected TV (\"CTV\")/over-the-top (\"OTT\") ecosystem helping brands reach, engage and validate diverse consumers through technology, today announced a new integration with FreeWheel, a global technology platform for the TV advertising industry.\n \n \n \n \n \n \n \n \n \n Per this partnership, FreeWheel will now work with Sabio as one of its newest supply-side platform (SSP) partners.\n \n \n This partnership pairs both companies' differentiated strengths to deliver several synergistic and timely key benefits to publishers in today's fast-changing, complex and increasingly diverse TV ad landscape.\n \n \n FreeWheel, on the one hand, works with the majority of publishers across the TV ad ecosystem. And so, by teaming up with Sabio, the latter's clients now have access to an even wider array of premium video ad inventory.\n \n \n Sabio, meanwhile, is well-versed in effectively reaching diverse audiences at scale and running culturally relevant campaigns on CTV/OTT that resonate with today's multicultural marketplace, powered by its proprietary 55MM validated household graph.\n \n \n The end result is a combined offering that gives publishers access to previously untapped sources of premium video ad inventory, including a much needed focus on reaching diverse audiences. This integration further cements Sabio as an industry leader in supply path efficiency, as 70 percent of its current supply is through direct partnerships.\n \n \n \"We're proud to partner-up with FreeWheel and look forward to working with them to help publishers reach and engage with general and multicultural audiences, in the most direct, brand safe and high-quality way possible,\" said\n...