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Sabio Announces Household Graph Milestone of 80 Million, Representing 70% of All US Streaming Households
Sabio Announces Household Graph Milestone of 80 Million, Representing 70% of All US Streaming Hou...
About this update from Sabio Holdings, Inc.
[{"type":"text","content":"\n\n\n\n Sabio Announces Household Graph Milestone of 80 Million, Representing 70% of All US Streaming Households\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n App Science™, an AI-powered analytics platform wholly owned by Sabio Holdings, captures majority of streaming TV viewers, enabling larger scale for advertisers\n \n\n\n\n\n TORONTO\n \n\n ,\n \n\n Feb. 11, 2025\n \n\n /CNW/ --\n \n\n Sabio Holdings\n \n\n (TSXV: SBIO) (OTCQB: SABOF) (the \"\n \n Company\n \n \" or \"\n \n Sabio\n \n \"), a\n \n Los Angeles\n \n -based Adtech company specializing in helping top global brands reach, engage, and validate streaming TV audiences, today announced that its wholly-owned App Science™ household graph now reaches 80 million households. This milestone equates to 70% of all U.S. streaming households.\n \n\n App Science™ (\"App Science\") is an independent data entity that is wholly owned by Sabio Holdings. It matches mobile device and CTV streaming data from more than 1 billion device IDs to deliver audiences at scale. Leveraging its 80 million household graph, App Science provides exclusive validated segments to Sabio.\n \n\n This scale of data enables App Science to capture all segments of the population and maintain a graph that is truly representative of the entire U.S. population. Data is collected across multiple devices with near-equal representation of iOS and Android, as well as connected TVs and other streaming platforms.\n \n\n \"App Science's household graph is not static; it's a living, breathing entity that evolves daily with new traffic and updates,\" said\n \n Josh Melick\n \n , SVP of Product and Data at App Science. \"This achievement exemplifies our commitment and that of Sabio to scale precision and inclusivity in targeting, activating, and measuring streaming audiences.\"\n \n\n App Science emphasizes deduplication at the household level to create a more accurate and actionable dataset. The 80 million household graph was achieved through continuous updates to in...