Business
President of GroupM Multicultural Gonzalo Del Fa Joins Sabio Holdings Board of Directors
President of GroupM Multicultural Gonzalo Del Fa Joins Sabio Holdings Board of Directors ...
About this update from Sabio Holdings, Inc.
[{"type":"text","content":"\n \n \n \n President of GroupM Multicultural Gonzalo Del Fa Joins Sabio Holdings Board of Directors\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntal{\nTEXT-ALIGN: LEFT\n}\n.prntaj{\nTEXT-ALIGN: JUSTIFY\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n NOT FOR DISTRIBUTION TO\n \n UNITED STATES\n \n WIRE SERVICES OR DISSEMINATION IN\n \n THE UNITED STATES\n \n .\n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n Feb. 6, 2024\n \n \n /CNW/ --\n \n Sabio Holdings Inc.\n \n (TSXV: SBIO)(OTCQX: SABOF) (the\n \n \"Company\"\n \n or\n \n \"Sabio\"\n \n ), is a diverse owned leader in the Connected TV (\"CTV\")/over-the-top (\"OTT\") ecosystem helping brands reach, engage and validate diverse consumers through technology, is pleased to announce President of GroupM Multicultural Gonzalo Del Fa has joined its Board of Directors (\"\n \n Board\n \n \").\n \n \n \n \n \n \n \n \n \n As President of GroupM Multicultural (\"\n \n GroupM\n \n \"), Del Fa plays a key role in all aspects of multicultural marketing, diverse media and inclusive investment efforts across GroupM, WPP's media investment group. He provides clients across GroupM's Mindshare, Wavemaker and EssenceMediacom agencies with dynamic guidance and strategic programs to support endemic and diverse-owned media.\n \n \n \"Our industry is at a pivotal point, with an exciting opportunity for brands to engage and grow alongside a rising new majority population that commands and influences significant purchasing power,\" said Del Fa. \"I am committed to Sabio's success, and alongside my respected Board members, will use my expertise to build sustainable relationships with diverse audiences to drive meaningful business results.\"\n \n \n The Company welcomes Del Fa at a critical moment for multicultural advertising. In 2024, the multicultural media ad market is expected to surge to a record\n \n \n $45 billion\n \n \n 1\n \n \n . In the U.S., younger generations are already a multicultural majority, and an overall\n \n multicultural majority\n \n 2\n \n \n is expected by 2050.\n \n \n \"We are excited about welcoming a multicult...