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Bilingual U.S. Hispanic Speakers More Likely to Pay for Popular Streaming Services Compared to Spanish-Only Speaking Counterparts, Data Finds
Bilingual U.S. Hispanic Speakers More Likely to Pay for Popular Streaming Services Compared to Sp...
About this update from Sabio Holdings, Inc.
[{"type":"text","content":"\n \n \n \n Bilingual U.S. Hispanic Speakers More Likely to Pay for Popular Streaming Services Compared to Spanish-Only Speaking Counterparts, Data Finds\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n App Science™ releases U.S. Hispanic Streaming Audience Insights comparing unique preferences among Bilingual and Spanish-only audiences\n \n \n \n \n Sabio Holdings announces development of SabioTV platform led by diverse creators as commitment to ongoing diversity, equity, and inclusion (\"DEI\") initiatives\n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n Sept. 12, 2023\n \n \n /CNW/ --\n \n \n App Science\n \n \n \n ™\n \n \n \n (\"App Science\"), wholly owned by\n \n \n Sabio Holdings Inc.\n \n \n (TSXV: SBIO; OTCQX: SABOF) (the \"Company\" or \"Sabio\"), a leading provider of Connected TV (\"CTV\")/over-the-top (\"OTT\") advertising platforms validated by performance, today announced that it has released\n \n \n audience insights comparing bilingual and Spanish-only U.S. Hispanic streaming audiences\n \n \n (\"Report\").\n \n \n The findings in the Report provide unique analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique preferences among Hispanic subgroups, providing audience data to help brands deliver a more targeted, relevant message within their ads to these audiences.\n \n \n For example, within the streaming apps category, bilingual speakers are 4.5x and 3.5x as likely to have Paramount+ and Hulu on their streaming devices, respectively, and Spanish-only speakers are 2.8x as likely to have Canela.TV and 29% more likely to have FuboTV on their devices, suggesting they are more likely to pay for sports.\n \n \n \"The diversity within the U.S. Hispanic population shows that one-size won't fit all when it comes to meaningfully engaging this audience. Personalized, culturally relevant ads will only increase in importance as time goes on,\" said\n \n Helen Lum\n \n , Executive Vice President,\n \n...