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App Science releases 2023 U.S Audience Trends Report Highlighting Diverse Audiences and CTV, Mobile Interests
App Science releases 2023 U.S Audience Trends Report Highlighting Diverse Audiences and CTV, Mobi...
About this update from Sabio Holdings, Inc.
[{"type":"text","content":"\n \n \n \n App Science releases 2023 U.S Audience Trends Report Highlighting Diverse Audiences and CTV, Mobile Interests\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n Insights into disparities in SVOD/AVOD affinity and behavior for marketers\n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n March 21, 2023\n \n \n /CNW/ --\n \n Sabio Holdings Inc.\n \n (TSXV: SBIO)(OTCQX: SABOF) (the \"Company\" or \"Sabio\"), a leading provider of connected TV (\"CTV\")/over-the-top (\"OTT\") advertising platforms validated by performance, today announced that its wholly-owned App Science™ (\"App Science\") business has released its\n \n \n 2023 U.S. Audience Trends Report: Life of a Streamer\n \n \n \n .\n \n \n \n \n 2023 U.S. Audience Trends Report: Life of a Streamer\n \n examines connected audiences' streaming habits, including their top streaming apps, genres, and channels, as well as a view of streaming audiences' mobile app affinities and other mobile signals.\n \n \n \"The U.S. population continues to change at a rapid pace and is increasingly more diverse, and the streaming total market is a reflection of this change,\" said\n \n Jon Stimmel\n \n , Chief Growth Officer. \"Streaming audiences are not all the same, and we hope to help advertisers gain perspective on these key consumers through a different lens.\"\n \n \n The report emphasizes the diversity within streaming audiences, providing insights for the total market and seven diverse ethnic groups, including Hispanic/Latino, Black/African American, Asian, Middle Eastern, Native American/Alaska Native, Native Hawaiian/Polynesian, and White. The report identifies individual interests for each audience via an index score compared to the total market. This highlights opportunities for advertisers to reach diverse audiences.\n \n \n Unique to App Science is a proprietary Household Graph that pairs CTV and mobile data to provide advertisers with richer audience insights that go beyond traditional demographics.\n \n \n \"Signals from our smart phones...