Business
VP of Data at S4 Capital's Monks, Brianna Mersey, Published in Leading Journal "Applied Marketing Analytics"
Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, announces that Brianna Mersey, Vice President of Data for North America, has been published in the latest issue (volume 11.1) of the prestigious journal Applied Marketing Analytics. Published by Henry Stewart Publications, her article, "Unlocking high-value users with machine learning: Enhancing personalisation and return on marketing investment with iBQML," introduces Instant BigQuery Machine Learning (iB
About this update from S4 Capital Plc
[{"type":"text","content":"TORONTO, Aug. 27, 2025 /PRNewswire/ -- Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, announces that Brianna Mersey, Vice President of Data for North America, has been published in the latest issue (volume 11.1) of the prestigious journal Applied Marketing Analytics. Published by Henry Stewart Publications, her article, "Unlocking high-value users with machine learning: Enhancing personalisation and return on marketing investment with iBQML," introduces Instant BigQuery Machine Learning (iBQML), a novel tool for marketing analytics and audience building. The strategy, which leverages first-party data with AI to deliver a strategic advantage, is a powerful application of Monks' focus on orchestrating intelligence to drive meaningful business results.","length":817,"tagName":"p"},{"type":"image","alt":"The new Monks brand emphasises the cross-vertical and end-to-end capabilities offered by an integrated portfolio of services designed to maximise client revenue growth, innovation and reach. (PRNewsfoto/Media.Monks)","displaySize":"","headline":null,"caption":"The new Monks brand emphasises the cross-vertical and end-to-end capabilities offered by an integrated portfolio of services designed to maximise client revenue growth, innovation and reach. (PRNewsfoto/Media.Monks)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":121,"url":"https://media.zenfs.com/en/prnewswire.com/efcfc2bd973d14ff3abbaeed5e6cb95d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/rEARWfkHBDbLDMdxOSwugg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTIxMztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/efcfc2bd973d14ff3abbaeed5e6cb95d","width":400,"height":121}},"href":"https://mma.prnewswire.com/media/2464085/Monks_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""I'm thrilled to have had the chance to write for Applied Marketing Analytics. It was a brilliant experience from start to finish, with sharp, thoughtful feedback that pushed the piece further. I'm excited to keep exploring and sharing more ideas in this space," said Brianna.","length":294,"tagName":"p"},{"type":"text","content":"Brianna details in her article how iBQML integrates directly with Google BigQuery and Google Analytics 4 (GA4), amplifying the strategic capa...