Business
Digodat to merge with MightyHive
Digodat to merge with MightyHive.
About this update from S4 Capital Plc
[{"type":"text","content":"\n \n \n RNS Number : 8333N\n S4 Capital PLC\n 26 May 2020\n \n \n \n \n 26 May 2020\n \n \n \n \n \n S4 Capital plc\n \n \n (\"S4Capital\" or \"the Company\")\n \n \n \n \n \n Digodat to merge with MightyHive\n \n \n \n \n \n MightyHive strengthens analytics capabilities, adds talent and expands global footprint\n \n \n \n \n \n S4Capital plc (SFOR.L), the tech-led new age, new era digital advertising and marketing services company, announces that its programmatic media practice MightyHive today merges with\n \n \n \n \n Digodat\n \n , a leading Latin American data and analytics consultancy. Despite the pressures of COVID-19, S4Capital believes that further expansion of its first-party data, digital advertising content, data and analytics, and programmatic capabilities should continue, as long as the strength of its balance sheet is not compromised. Digodat certainly fits the bill.\n \n \n \n \n \n Digodat was founded in 2015 by\n \n \n \n \n Alan Daitch\n \n and\n \n \n \n \n Mauro Giordano\n \n and provides a broad range of services around data including digital analytics audits and implementation, site optimization, data visualization and insights, predictive modelling, data engineering, and training. The company employs over 50 data specialists across Argentina, Colombia, Chile, and Mexico, working for clients including Google, Telecom Argentina, Banco Galicia, Cencosud, BBVA, Grupo Falabella, and Intercorp. It is a certified Google partner in Google Analytics, Google Cloud, and Google Marketing Platform, and a consulting partner for Looker.\n \n \n \n \n \n According to\n \n \n \n \n The Data Centric Organisation 2020\n \n survey from the IAB, 94% of its respondents are taking steps to become a data-centric organisation but only 5% would describe their organisation as \"extremely data-centric.\" Respondents also confirmed that analytics consultancies were the best placed partners to help organisations achieve their data goals. MightyHive has the capability to fill the digital measurement and analytics gap for marketers around the world with its presence in 20 offices in 15 countries.\n \n \n \n \n \n S4Capital Executive Chairman Sir Martin Sorrell said, \"Now is not the time to slow down, as we see covid-19 accelerating digital transformation - at all levels, consumer, ...