Business
Señorita Named Official THC Beverage Partner of Opry Entertainment Group Venues
Multi-year partnership brings award-winning THC margaritas to iconic music destinations across the country ROLLING MEADOWS, Ill., May 14, 2026 (GLOBE
About this update from Rythm, Inc.
[{"type":"text","content":"Multi-year partnership brings award-winning THC margaritas to iconic music destinations across the country\nROLLING MEADOWS, Ill., May 14, 2026 (GLOBE NEWSWIRE) -- Opry Entertainment Group (OEG) and Señorita, the leading, award-winning THC margarita brand from RYTHM, Inc. (Nasdaq: RYM), have signed a multi-year partnership to bring the brand to select venues across OEG's portfolio of premier live entertainment destinations. As the official THC beverage partner, the delicious agave-based cocktails will be available at the Grand Ole Opry, Category 10 Nashville, and Ascend Federal Credit Union Amphitheater in Nashville, Tennessee; ACL Live at The Moody Theater in Austin, Texas; and Ole Red locations in Nashville, Tennessee, Orlando, Florida and Tishomingo, Oklahoma. The partnership extends the presence of THC beverages in live entertainment, planting Señorita at some of the most storied stages in American music. From Nashville to Austin, Señorita is stepping into venues that reflect the full spectrum of modern live music experiences. Señorita offers a familiar, social option that fits naturally alongside a night out. Now available at the participating OEG venues, each 12 oz can of Señorita contains 5mg of hemp-derived THC and delivers a fresh, non-alcoholic take on the margarita with bold, balanced flavor. Crafted by award-winning winemakers Joel Gott and Charles Bieler, Señorita brings deep expertise in flavor and balance to the THC beverage category. “As America’s THC Company, RYTHM is partnering with some of the most iconic and important music venues across the country, and Opry Entertainment Group is at the top of that list,” said Ben Kovler, Chairman and Interim Chief Executive Officer of RYTHM, Inc. “Señorita and live music share a common purpose of bringing people together. With leading venue partners like OEG, we are bringing a modern, non-alcoholic alternative to legendary stages where music lovers come to connect and create memorable moments.” “Our priority is delivering an exceptional guest experience at every venue, and that starts with offering high-quality food and beverage options,” said Ron Kerere, Vice President of F&B Operations at Opry Entertainment Group. “As guest preferences continue to evolve, we are pleased to partner with Señorita to introduce alcohol-free beverage offerings at select venues across the coun...