Business
Rumble Sets New Monthly Active User Record in August Citing Growth Among 'Gen Z' Users
In August, the company reported 78 million monthly active users globally and 63 million in the US & Canada TORONTO, Sept. 7, 2022 /PRNewswire/ -- Rumble, the
About this update from Rumble Inc.
[{"type":"text","content":"In August, the company reported 78 million monthly active users globally and 63 million in the US & Canada\nTORONTO, Sept. 7, 2022 /PRNewswire/ -- Rumble, the video-sharing platform, announced that its user base reached a new record in August, increasing its global monthly active users (MAUs) to 78 million, representing 77% year over year growth. In addition, the company announced a new record for MAUs in the United States and Canada with 63 million, representing 103% year over year growth. Rumble also noted that a substantial portion of this growth came from users in the 18- to 24-year-old 'Gen Z' age group.\n\"When you look at the data, and especially our 63 million MAUs in the U.S. and Canada, it is clear to me that Rumble's growth is one of the reasons that Big Tech platforms have stagnated,\" said Rumble CEO Chris Pavlovski. \"In recent years, our user growth came primarily from consumers of news and political content. As new content creators come to Rumble, we are seeing growth from the Gen Z demographic, a massive new audience for our platform.\"\nRumble is a high-growth neutral video platform that is creating the rails and independent infrastructure designed to be immune to cancel culture. Rumble's mission is to restore the Internet to its roots by making it free and open once again. In December 2021, Rumble announced a definitive business combination agreement with CF Acquisition Corp. VI (NASDAQ: CFVI). See the announcement here: https://corp.rumble.com. Rumble has made this disclosure in light of, among other things, the upcoming vote on its proposed business combination with CFVI.\nInformation About Performance IndicatorsMonthly Active Users (\"MAUs\"). Rumble uses MAUs as a measure of audience engagement to help it understand the volume of users engaged with its content on a monthly basis. MAUs represent the total web and app users of Rumble for each month, reflecting unique web and app users, based on data provided by third-party analytics providers using company-set parameters. The analytics systems and the resulting data have not been independently verified. There is a potential for minor overlap in the resulting data due to users who access Rumble's content from both the web and the app in a given measurement period; however, given that we believe this minor overlap to be immaterial, we do not separately track o...