Business
AirAsia rewards Enhances Offerings by Partnering with arrivia to Launch Cruise Booking Platform
AirAsia rewards, the loyalty program of Capital A, is thrilled to announce its newest partnership with arrivia, a global leader in travel loyalty and booking technology, to introduce a dedicated platform powered by iCruise. This initiative reflects AirAsia rewards' continuous efforts to diversify its services and provide unparalleled value to its extensive member base.
About this update from Royal Caribbean Cruises Ltd.
[{"type":"text","content":"KUALA LUMPUR, Malaysia, Nov. 24, 2025 /PRNewswire/ -- AirAsia rewards, the loyalty program of Capital A, is thrilled to announce its newest partnership with arrivia, a global leader in travel loyalty and booking technology, to introduce a dedicated platform powered by iCruise. This initiative reflects AirAsia rewards' continuous efforts to diversify its services and provide unparalleled value to its extensive member base.","length":434,"tagName":"p"},{"type":"text","content":"Travelers can now book their dream cruise from a wide selection of world-renowned lines, including Royal Caribbean, Disney Cruise Line, Princess Cruises, Celebrity Cruises, MSC Cruises, Norwegian Cruise Line, and more, through the dedicated platform powered by iCruise or via the Rewards section in the AirAsia MOVE app. Every booking earns 4 AirAsia points for every USD1 spent on cruise fares.","length":395,"tagName":"p"},{"type":"text","content":"To celebrate the launch, AirAsia rewards is offering an exclusive bonus earning period for bookings made between 29 October 2025 and 30th November 2025. During this promotional period, members will earn 5 AirAsia points for every USD1 spent, representing a fantastic 25% bonus on their cruise bookings.","length":302,"tagName":"p"},{"type":"text","content":"Nicole Tan, Chief Business Officer of AirAsia rewards, said, "With more Asian travelers embracing cruising, this partnership is perfectly timed to meet the growing demand, offering our members value-packed, convenient, and memorable holiday options whether they are taking flights, staying at a hotel or cruising the seas.","length":332,"tagName":"p"},{"type":"text","content":"According to the 2024 Asia Source Passenger Market Report by the Cruise Lines International Association (CLIA), Asia's cruise market is experiencing robust expansion. In 2024, 2.6 million Asians embarked on cruises, reflecting a 13% increase from the previous year, presenting us with a prime opportunity to enhance our offerings. With over 30,000 cruise itineraries across 40+ cruise lines, the platform enables members to explore diverse destinations while earning AirAsia points."","length":492,"tagName":"p"},{"type":"text","content":"John Williams, Managing Director (Asia Pacific, India and UK) of arrivia, said, "Cruising offers an all-inclusive holiday experien...