Business
RBC and Canadian Tire Corporation announce strategic loyalty partnership, expanding rewards and enhancing value for millions of Canadians
RBC and Canadian Tire Corporation announce strategic loyalty partnership, expanding rewards and e...
About this update from Royal Bank Of Canada
[{"type":"text","content":"\n\n\n\n RBC and Canadian Tire Corporation announce strategic loyalty partnership, expanding rewards and enhancing value for millions of Canadians\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n\n TORONTO\n \n\n ,\n \n\n March 27, 2025\n \n\n /CNW/ - Royal Bank of\n \n Canada\n \n (TSX: RY) (NYSE: RY) (RBC) and Canadian Tire Corporation, Limited (TSX: CTC) (TSX: CTC.A) (CTC) today announced a long-term strategic loyalty partnership between Avion Rewards and Triangle Rewards. This collaboration will enhance the value of both programs by linking millions of eligible RBC credit and debit cardholders to Triangle Rewards, enabling them to earn more Canadian Tire Money while unlocking exclusive promotions at Canadian Tire, SportChek, Mark's and other CTC retail banners. The partnership expands the reach of Triangle Rewards and further strengthens Avion Rewards' strong network of merchant partners.\n \n\n\n\n\n\n\n\n\n \"We are bringing together two deeply rooted Canadian companies –\n \n Canada's\n \n largest bank and the country's largest general merchandise retailer – to increase the amount of everyday value, rewards and savings that we provide to our shared customers,\" said\n \n Vinita Savani\n \n , Executive Vice President, Cards & Loyalty, RBC. \"Our combined scale and unparalleled reach will leverage the strength of our businesses and leading loyalty programs to provide additional benefits for millions of Canadians in meaningful new ways.\"\n \n\n \"This partnership creates a loyalty powerhouse, combining strong brands and putting additional Canadian Tire Money into the hands of cardholders and members,\" said\n \n Darryl Jenkins\n \n , Executive Vice President & Chief Development Officer, Canadian Tire Corporation. \"It means millions of linked members will gain access to unique promotions and new ways to expand the value of their favourite loyalty programs every day. The partnership will increase our loyalty membership and drive retail sales across our banners.\"\n \n\n Under this partnership, eli...