Business
Route1 Reports Overwhelming Market Response to MobiKEY
Route1 Reports Overwhelming Market Response to MobiKEY.
About this update from Route1 Inc.
[{"type":"text","content":"\n\n\n\n\nLAS VEGAS, NV, Interop Las Vegas 2006, May 1 /CNW/ - At its investor\nteleconference held Thursday, April 27, Route1, Inc. (TSXV:ROI) reported that\nsince the start of the new year it has received an overwhelming market\nresponse to the Route1 MobiKEY(TM) secure remote access solution.\nRoute1's seed and paid-trial strategy has been quickly accepted and\nadopted by its VAR and Channel distribution community. An unprecedented demo\nto trial conversion rate of over 80 per cent and trial to buy conversation\nrate of over 90 per cent, has resulted in a dramatically compressed sales\ncycle.\n\"We are quickly migrating Route1 from a development company to a sales\nand marketing focused organization,\" said Andrew White, CEO of Route 1. \"Q1's\nClear Focus Sales Plan was designed to 'set the table' for success, by\naggressively positioning MobiKEY in the market, establishing an expanded\ngeographical footprint, and filling our sales pipeline with a myriad of\nopportunities.\"\nThe MobiKEY, which was launched in mid-December 2005, has seen\nsignificant levels of interest and rapid growth across reseller channels.\nSince the MobiKEY's launch, Route1 has signed over 30 new Channel Partners in\nseven countries.\n\"It has become clearly evident that once people see the impact that the\nMobiKEY has on an organization's mobile workforce, the more they want to\ndeploy the solution,\" continued White. \"Once we get them into trial, they\ndon't want to give the keys back.\"\nWhite will be participating in two panel discussions with industry\nleaders at Interop Las Vegas 2006. He will be addressing a variety of issues\npertaining to mobile computing and wireless clients, including emerging market\ntrends and solutions that meet secure mobile computing and communications\nneeds. Additional information is available at www.route1.com.\n\nAbout Route1, Inc.\nRoute1's innovative remote access solution transforms the way people\nwork. Route1 offers simple and trusted remote access, enabling companies to\nsecurely expand the remote computing capability of all their employees.\nFurthermore, since no applications or data reside on the remote devices,\norganizations can assure compliance with privacy, security and governance\nregulations. The Mobi Solution's secure design also supports regulatory and\nbusiness continuity needs.\nRoute1's Mobi Sol...