Business
Western Canada's First Roots Enhanced Experience Store Launches at Vancouver CF Pacific Centre
Western Canada's First Roots Enhanced Experience Store Launches at Vancouver CF Pacific Ce...
About this update from Roots Corp.
[{"type":"text","content":"\n\n\n\nWestern Canada's First Roots Enhanced Experience Store Launches at Vancouver CF Pacific Centre\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, Nov. 7, 2017\n\n\n\nWhere Comfort, Style, Personalization and the eCommerce Endless Aisle Meet\n\n\n\nTORONTO, Nov. 7, 2017 /CNW/ - Iconic Canadian retailer, Roots (TSX: ROOT) (\"Roots\"), unveils its new 3,868-square-foot Roots Cabin concept store to the public on November 8 at Vancouver's CF Pacific Centre, growing its presence in British Columbia to 17 stores. The first of its kind in Western Canada, and one of just three in the world, the Roots Cabin offers an enhanced retail experience that brings the brand to life with a customization shop, themed change rooms and a comfortable lounge to browse roots.com and select from inventory located in any Roots store across Canada. The new design evokes the comforts of a modern cabin, bringing to life Roots culture of authenticity, quality and connectedness to the open air. Made-in-Canada leather, a cornerstone of the Roots assortment, takes on greater prominence with an expanded presentation of footwear, bags and jackets. Roots has a long history of customizing jackets for cultural icons such as Drake and the late David Bowie. For the first time, Vancouverites can create their own custom jackets and bags in the Customization Workshop, where technology meets craftsmanship.\n\n\n \n \n\n \n\"Our physical stores, more than 220 in four countries, are a valuable asset that allow consumers to connect with Roots' uniquely Canadian heritage, see firsthand the exceptional quality of our products, and enjoy the experience,\" says Jim Gabel, Roots President and CEO. \"Vancouver was selected for the Roots Cabin enhanced experience format because the truly unique active lifestyle found here inspired our desire to be more connected to the open air of the outdoors. This store exclusively offers a wider merchandise selection; leather customization and elevated leather and footwear offering – target growth categories for ...