Business
Roots Set to Grow U.S. Store Count Further with the Opening of Two Locations in Washington D.C.
Roots Set to Grow U.S. Store Count Further with the Opening of Two Locations in Washington...
About this update from Roots Corp.
[{"type":"text","content":"\n\n\n\nRoots Set to Grow U.S. Store Count Further with the Opening of Two Locations in Washington D.C.\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, April 30, 2018\n\n\n\nTORONTO, April 30, 2018 /CNW/ - Roots (\"Roots Canada\" or the \"Company\") (TSX: ROOT), an iconic lifestyle brand with a rich Canadian heritage, today announced it is opening two U.S. retail locations in the Greater Washington, D.C. area in August 2018.\n\n\n \n \n\n \n\"We believe the U.S. represents a minimum 100-store market opportunity for us, which is an important long-term growth driver.\" said Jim Gabel, President and Chief Executive Officer of Roots. \"We will have four new stores open by the end of the summer, moving us well down the path toward our target of 10 to 14 new U.S. retail locations by the end of 2019. We are confident our inclusive lifestyle brand with its legendary feel, will resonate well with U.S. customers. With a growing retail footprint and an e-commerce platform that ships to all 50 states, we are increasingly able to bring our iconic Roots brand to a broader base of customers across America.\" \n\nRoots is bringing its premium lifestyle brand (consisting of apparel, leather goods, footwear and accessories) to Washington D.C. by opening a 3,550 square foot store on M Street, the pinnacle of high street retail located in the Georgetown neighbourhood. The store will be one of the Company's award-winning \"Enhanced Experience\" formats, where shoppers will be able to engage with the distinct character and heritage of the Roots brand, while interacting with product in a visually stimulating and socially connected environment. Going well beyond featuring the Company's world-famous sweats, shoppers will be able to customize a selection of handcrafted leather bags and awards jackets, as well as enjoy a heritage wall, customer lounge and other design features that will add to the in-store shopping experience. \n\nThe second Roots location in the area will be a 3,200 square foot store in Pentagon City, a Super Regional Mall in Arlington, V.A. In a ...