Business
Roots Partners with the Nature Conservancy of Canada to Celebrate International Beaver Day
Roots Partners with the Nature Conservancy of Canada to Celebrate International Beaver Day...
About this update from Roots Corp.
[{"type":"text","content":"\n\n\n\nRoots Partners with the Nature Conservancy of Canada to Celebrate International Beaver Day\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, April 4, 2019\n\n\n\nAll Profits from the Canadian-made, Heather Cooper-designed, Limited Edition Roots x NCC Collection Will Support the Protection of Canadian Wildlife\n TORONTO, April 4, 2019 /CNW/ - Roots (\"Roots,\" \"Roots Canada\") (TSX: ROOT), a premium outdoor lifestyle brand, is celebrating International Beaver Day, April 7, launching a limited edition t-shirt collection with 100 per cent of the Canadian profits being donated to the Nature Conservancy of Canada (\"NCC\"). Honouring Canada's most emblematic animal and Roots beloved logo, the Cooper Beaver as well as other iconic Canadian wildlife, the collection features archival artwork from Canadian design trailblazer, Heather Cooper.  \n\n \n \n\n \nInternational Beaver Day recognizes the important role that beavers play in the Canadian ecosystems. Beaver ponds provide habitat for wildlife, improve water quality and can help to reduce the impacts of climate change. Once near extinction, the beaver is now one of Canada's most triumphant conservation success stories due to the introduction of laws to conserve wildlife and the establishment of Canada's first protected areas, such as Algonquin Provincial Park, the birthplace of Roots. \n\"As our logo for more than 45 years, the beaver plays an integral role in the Roots brand story,\" said Karen Zuccala, VP Marketing, Roots. \"The beaver is emblematic of qualities we admire, most importantly being community builders. We continue to work to do our part to make our communities a better place, and we are excited to partner with NCC on this initiative. When seeking inspiration for the collection, we looked no further than one of the artists behind our logo, Heather Cooper.\" \nDesigned and made in Canada, the collection features images of a beaver, grizzly bear and common loon, originally created for Roots by Cooper in the 1980s. Starting on Intern...