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Roots' New Enhanced Experience Store at Yorkdale Mall Wins Gold at 2018 Shop! Awards
Roots' New Enhanced Experience Store at Yorkdale Mall Wins Gold at 2018 Shop! Awards ...
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[{"type":"text","content":"\n\n\n\nRoots' New Enhanced Experience Store at Yorkdale Mall Wins Gold at 2018 Shop! Awards\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, April 11, 2018\n\n\n\nTORONTO, April 11, 2018 /CNW/ - Roots (\"Roots,\" \"Roots Canada\" or the \"Company\") (TSX: ROOT), wins Gold at the 2018 Shop! Awards, an accolade regarded as one of the highest achievements in retail design and brand marketing. The awards single out leaders in the global retail landscape, highlighting the best in forward-thinking innovative retail design environments and experiences. Roots won Gold in the category: Softline Specialty Store 3,001-7,500 sf, for its Yorkdale Shopping Centre enhanced experience store.\n\n\n \n \n\n \n\"Our Roots 'Cabin' store is an embodiment of store design, marketing strategy and digital integration,\" says Alex Jones, Roots VP of Real Estate. \"It has become increasingly important to provide a unique shopping experience, and Roots continues to stand out as a brand that connects on an emotional level with our customers. This award affirms our dedication toward innovative design and an unmatched in-store and experience.\" \n\nFor 45 years, Roots has been bringing unique in-store experiences to its customers. The Roots 'Cabin' store concept was designed to capture the distinct character and heritage of the Roots brand while drawing shoppers into a space where they can interact with product in a visually stimulating and socially connected environment to provide an enhanced experience.\n\nAt the heart of the redesign is the locally sourced millwork from expert craftspeople from across Ontario. Reclaimed wood and Ontario cedar surround the countless artifacts from the Roots Canada archives: an original 'R' sign from an early flagship store, the machine that made the first negative heel shoe and an array of celebrity Award Jacket replicas. The 'Cabin' store model features a dedicated leather jacket and bag customization workshop, and an enhanced fitting room lounge experience. Elevated leather and footwear sections offer customers a full range of seas...