Business
Roots Lights Up Holiday Shopping with an Immersive Digital Gift Guide
Roots Lights Up Holiday Shopping with an Immersive Digital Gift Guide Canada NewsW...
About this update from Roots Corp.
[{"type":"text","content":"\n\n\n\nRoots Lights Up Holiday Shopping with an Immersive Digital Gift Guide\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, Nov. 24, 2017\n\n\n\nWatch Northern Light, a magical holiday catalogue inspired by Canadian Winter, on RootsNorthernLight.com \n\n\n\nTORONTO, Nov. 24, 2017 /CNW/ - Roots (\"Roots,\" \"Roots Canada\" or the \"Company\") (TSX: ROOT), an iconic Canadian lifestyle brand, kicked off Holiday 2017 with Northern Light, an immersive holiday gift guide for the digital age. The video created from the event merges fashion, live musical performances, art, technology and e-commerce into one awe-inspiring showcase of the top holiday gift ideas from Roots. The interactive video catalogue will debut at RootsNorthernLight.com alongside the season's hottest items to form a digital holiday shopping hub.\n\n\n \n \n\n \n\"As part of our commitment to the Canadian arts and culture industry, we worked with a talented community of Canadian musicians and artists to create an immersive product-focused presentation that merged Roots fashion, leather bags and footwear, with light and sound,\" says James Connell, VP e-commerce and Marketing, Roots. \"More than 600 guests witnessed the live display, which was produced by more than 200 artists, creators, technicians and models, resulting in a magnificent interactive holiday catalogue, and a highly unique shopping experience.\"\n\nRoots consumers in Canada, the US, Taiwan and beyond, got a front row seat to Northern Light by viewing the Facebook Live stream which reached over 170,000 viewers worldwide (facebook.com/roots or RootsNorthernLight.com). More than 1 million people were reached through the Roots Canada Facebook event and a total of more than 8 million digital impressions were earned. \n\nLive and virtual models showcased the Roots Holiday 2017 collection set against screens made up of more than 16 million pixels, thus immersing the audience in a virtual runway show inspired by Canada's majestic landscapes. Northern Light premiered an evocative orig...