Roots Launches Multi-Channel Retail Presence in Hong Kong

About this update from Roots Corp.

[{"type":"text","content":"\n\n\n\nRoots Launches Multi-Channel Retail Presence in Hong Kong\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, April 3, 2019\n\n\n\nRoots operating partner, Branded Lifestyle Group, opens Roots store in Hong Kong and launches a Roots online store on Zalora\n TORONTO, April 3, 2019 /CNW/ - Roots (\"Roots,\" \"Roots Canada\" or the \"Company\") (TSX: ROOT), a premium outdoor lifestyle brand, today announced that its retail operating partner in Asia, Branded Lifestyle Group, opened a Roots store in premier shopping centre, Harbour City, located in Tsim Sha Tsui, Kowloon, Hong Kong and simultaneously launched an online Roots store on Zalora.com.hk, Hong Kong's leading name in online fashion shopping.\n\n \n \n\n \n\"Opening a store at the largest and most diverse shopping mall in Hong Kong is an important first step in what has the potential to be a multi-store market for Roots,\" said Jim Gabel, President and Chief Executive Officer of Roots. \"Further, with an online store on Zalora, customers can go beyond the physical location to connect with our brand anytime and from anywhere in Hong Kong. Our expansion into Hong Kong is a testament to the continued success of our longstanding partnership with Branded Lifestyle Group.\"\nThe new Roots retail space brings together cabin comforts and city conveniences to create a space that feels like home. The store showcases Roots distinct character and heritage by immersing shoppers in the more than four decades of stories and iconic products that make Roots the brand it is today. The store is curated into four main vignettes, each telling a unique Roots story, including a Cooper Beaver Collection that pays tribute to Roots iconic logo the Cooper Beaver, Roots Original Salt & Pepper Sweats, handcrafted leather, as well as seasonally relevant products that embody Roots unique comfortable cabin-meets-city style. \n\"Leveraging our strong network and local resources, we are excited to bring the world-renowned Roots brand to Hong Kong,\" said Sunny Wong, Chief E...

More updates from Roots Corp.