Roots Launches Iconic Collaboration with Barbie® To Honour 50th Anniversary

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[{"type":"text","content":"\n \n \n \n Roots Launches Iconic Collaboration with Barbie® To Honour 50th Anniversary\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n Sept. 14, 2023\n \n \n /CNW/ - Global lifestyle brand\n \n \n \n Roots\n \n \n \n \n (\"Roots,\" \"Roots Canada\" or the \"Company\")\n \n (TSX: ROOT) is celebrating its 50th anniversary with an exclusive apparel and doll collaboration with fashion icon Barbie. Launching\n \n September 15, 2023\n \n , the respective brands come together to inspire Barbie and Roots aficionados to express themselves creatively while prioritizing style and comfort in any environment - from the great outdoors to the big, bustling city.\n \n \n \n \n \n \n \n \n \n The limited-edition Barbie doll will be outfitted in Roots' most iconic styles from head-to-toe. The Roots Barbie sports a Roots Salt and Pepper™ crew sweatshirt with matching sweatpants, a Varsity Awards jacket with exclusive Barbie decals, TUFF brown boots, and a\n \n Banff\n \n weekender bag. Complementing the doll's outfit is a limited-edition, 30-piece collection of apparel and accessories across the women's, kids, and toddler categories.\n \n \n \"\n \n The inspiration for the Barbie x Roots doll came from the experiences\n \n Karuna [Scheinfeld]\n \n and I share as mothers of children from multicultural backgrounds,\"\n \n states\n \n Meghan Roach\n \n , President and CEO of Roots Corporation. \"\n \n We wanted\n \n \n to embrace\n \n \n the rich diversity of Canadians and our global audience, including our young daughters. Teaming up with\n \n \n Barbie\n \n \n in our 50\n \n th\n \n anniversary year, we were excited to celebrate how Barbie\n \n \n has empowered young women over the last six decades to follow their dreams, something we are both passionate about as female executives.\n \n \"\n \n \n As a trailblazer in the fashion industry for 50 years, Roots is recognized and beloved for expanding the expected parameters of style and comfort. Commemorating the significance of this milestone anniv...

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