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Roots Continues Partnership with the Nature Conservancy of Canada and Launches Special T-Shirt Series for Earth Month
Three new designs celebrate Canada’s forests and support ongoing conservation efforts in O...
About this update from Roots Corp.
[{"type":"text","content":"Roots Continues Partnership with the Nature Conservancy of Canada and Launches Special T-Shirt Series for Earth Month\n\n\n .bwalignc { text-align: center; list-style-position: inside }\n \n\n\n\n\n Three new designs celebrate Canada’s forests and support ongoing conservation efforts in Ontario\n \n\n\n\n\n Outdoor lifestyle brand,\n \n\n Roots Corporation\n \n\n\n (\"Roots\") (TSX: ROOT)\n \n , is celebrating its third year of partnership with the Nature Conservancy of Canada (NCC) by launching a limited-edition t-shirt series, dedicated to supporting conservation efforts in one of the country’s most ecologically significant regions. In collaboration with\n \n Accelerating Circularity\n \n , these t-shirts demonstrate how used textiles can be recycled into new materials.\n \n\n This press release features multimedia. View the full release here:\n \n https://www.businesswire.com/news/home/20260422328372/en/\n \n\n\n\n\n\n The collection features three designs: Coastal Forest, Great Lakes St. Lawrence Forest, and Boreal Forest, celebrating Canada’s diverse landscapes and ecosystems. Proudly made in Canada, these T-shirts are crafted from sustainable fabric and incorporate recycled cotton to promote textile reuse and reduce landfill waste, while highlighting the crucial role of Canada’s forests in supporting clean air, climate stability, and biodiversity. By incorporating conservation awareness into apparel, consumers are invited to participate in protecting Canada’s natural landscapes.\n \n\n All proceeds from the collection will support NCC’s on-the-ground conservation and stewardship work in Ontario, including securing and caring for priority lands in the Frontenac Arch and supporting long-term ecological monitoring.\n \n\n Spanning more than 171,000 hectares, the Frontenac Arch is one of Canada’s most biodiverse regions and a vital ecological corridor linking Algonquin Park to the Adirondack Mountains in New York State. This work helps protect clean water, support local communities and keep these landscapes accessible for future generations.\n \n\n “At Roots, nature is not just an influence, it is the foundation of who we are and how we started,” said Meghan Roach, President and CEO of Roots Corporation. “Our connection to Algonquin Park has shaped the brand...