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Roots Celebrates Rising Stars and the Individuality of Style with 2018 Sweatstyle Campaign
Roots Celebrates Rising Stars and the Individuality of Style with 2018 Sweatstyle Campaign...
About this update from Roots Corp.
[{"type":"text","content":"\n\n\n\nRoots Celebrates Rising Stars and the Individuality of Style with 2018 Sweatstyle Campaign\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, July 30, 2018\n\n\n\nCampaign features musical artists: bülow, Charlotte Day Wilson, Killy and Langston Francis\n\n\n\nTORONTO, July 30, 2018 /CNW/ - Roots (\"Roots Canada\" or the \"Company\") (TSX: ROOT), the lifestyle apparel brand, is set to launch its 2018 Sweatstyle campaign on August 7. Showcasing breakout musicians that inspire new sound and individual style, the campaign includes: bülow, Charlotte Day Wilson, Killy and Langston Francis. The official 2018 Sweatstyle collection will be available in-store and online in August.\n\n\"Our Sweatstyle campaign celebrates the individuality of style,\" said Mangala D'Sa, Roots Vice President, Marketing. \"In addition to their Incredible musical talent, each of our 2018 artists has a unique fashion sense that is an expression of who they are. We want to inspire our consumers to live in comfort, with style, and to wear Roots in a way that is a unique expression of who they are.\"\n\nIn its fourth year running, Sweatstyle is part of Roots long-standing tradition of supporting arts and culture. The campaign shines a light on emerging talent, giving them the recognition and support they deserve. For the 2018 campaign, Roots is celebrating musical talent and individuality, with a curated roster of Canadian musicians that have a diverse sound and unique personal style. This year's campaign builds on previous Sweatstyle initiatives that featured acclaimed musicians including: Brett Kissel, Charlotte Cardin, Daniel Caesar, Jessie Reyez, k-os and Ruth B. \n\nRoots launch of its 2018 Sweatstyle campaign marks its 45th anniversary. Inspired by the rugged beauty of Algonquin Park and cityscapes across Canada, Roots has been bringing cabin-inspired style to city living for more than four decades with a philosophy that clothes should feel as good as they look. \n\nRoots 2018 Sweatstyle campaig...