Business
Roots Celebrates Female Strength and Empowerment with Launch of Limited-Edition International Women's Day Collaboration Collection
Roots Celebrates Female Strength and Empowerment with Launch of Limited-Edition Internati...

About this update from Roots Corp.
[{"type":"text","content":"\n \n \n \n Roots Celebrates Female Strength and Empowerment with Launch of Limited-Edition International Women's Day Collaboration Collection\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n Roots partners with accomplished entrepreneur and acclaimed author\n \n Emma Knight\n \n \n to release a limited-edition collaboration collection. Roots will donate a portion\n \n of proceeds from the Collection to Girls E-Mentorship organization ( \"GEM\")\n \n \n \n \n TORONTO\n \n ,\n \n March 1, 2021\n \n /CNW/ -\n \n Roots\n \n (\"Roots,\" \"Roots Canada\" or the \"Company\") (TSX: ROOT), a premium outdoor-lifestyle brand, partnered with award-winning entrepreneur, national best-selling author, wife and mother-of-two,\n \n Emma Knight\n \n to release Roots x\n \n Emma Knight\n \n , a limited-edition collaboration collection in honour of International Women's Day. Roots will donate a portion of proceeds from the Collection to GEM, a program developed for girls by girls, to help overcome barriers in the transition to adulthood.\n \n \n \n \n \n \n \n \n \n \"I am honoured to work with a brand I so admire on this unique collection for International Women's Day,\" said\n \n Emma Knight\n \n . \"In a year when women's participation in the workforce has slid back significantly, it is important to remember that lasting change takes intergenerational effort. GEM supports this effort by building bridges across generations and reducing barriers to opportunity through mentorship. I am excited to partner with them on this project and as a mentor.\"\n \n \n The Roots x\n \n Emma Knight\n \n collaboration celebrates female strength, empowerment and leadership and takes a purposeful #ChooseToChallenge approach towards outdated definitions of femininity. Inspired by Emma's time working and living in\n \n Paris, France\n \n , the Collection features French phrases and their English translations, showcasing powerful words that are grammatically feminine, yet are rarely considered synonymous with femininity. Available at...