Business
Roots Brings its 'Cabin-Meets-City Style' to Chicago's Magnificent Mile with its Largest Brand Immersive Experience Store
Roots Brings its 'Cabin-Meets-City Style' to Chicago's Magnificent Mile with its Largest B...
About this update from Roots Corp.
[{"type":"text","content":"\n\n\n\nRoots Brings its 'Cabin-Meets-City Style' to Chicago's Magnificent Mile with its Largest Brand Immersive Experience Store\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, May 23, 2019\n\n\n\n The outdoor lifestyle-inspired escape in the heart of the city opens its doors on May 23, 2019\n TORONTO, May 23, 2019 /CNW/ - Roots (\"Roots Canada\" or the \"Company\") (TSX: ROOT), the premium outdoor lifestyle brand, is excited to bring the unmistakable style and uncompromising comfort and quality of its apparel, handcrafted leather products, footwear and accessories for women, men and kids to Michigan Avenue in Chicago. With the opening of the brand's largest and most innovative retail space to date, the new store will immerse Chicagoans in the stories and experiences that have shaped Roots for over four decades.\n\n \n \n\n \nThe 11,448 square-foot, two-floor experiential store, the largest Experience Store in the brand's retail portfolio, is located at 605 N. Michigan Avenue. The store brings together cabin comforts and city conveniences. The store showcases Roots distinct character, heritage and iconic products, telling a unique story of the brand's DNA.\n\"For over 45 years, Roots has grown to represent a lifestyle and mindset,\" said Jim Gabel, President and CEO Roots. \"In uniting the best of cabin and city, we strive to always inspire people to be true to themselves no matter where they are. We are passionate about our iconic brand, timeless products and unmistakable design aesthetic. We are excited to welcome Chicagoans to the Roots community through our most immersive brand experience to date.\"\nEstablished in 1973, Roots was inspired by Founders, Michael Budman and Don Green's experience of traveling from the city into the heart of Canada's wilderness. What started from a little cabin in Algonquin Provincial Park, North of Toronto, has grown to become a global brand that inspires the world to experience everyday adventures with comfort and style.\nRoots Chicago's narrative starts with an en...