Roots Announces Second Year of Partnership with Canadian Basketball Star Toby Fournier, Furthering Commitment to Women in Sport

About this update from Roots Corp.

[{"type":"text","content":"Roots Announces Second Year of Partnership with Canadian Basketball Star Toby Fournier, Furthering Commitment to Women in Sport\n\n\n .bwalignc { text-align: center; list-style-position: inside }\n \n\n\n\n Global outdoor lifestyle brand\n \n\n Roots Corporation\n \n\n\n (\"Roots\") (TSX: ROOT)\n \n announces the continuation of its partnership with Canadian NCAA basketball standout, Toby Fournier of Duke University, entering the second year of her role as its Activewear Ambassador.\n \n\n This press release features multimedia. View the full release here:\n \n https://www.businesswire.com/news/home/20260325374808/en/\n \n\n\n\n\n NCAA standout, Toby Fournier of Duke University, Roots Activewear Ambassador\n \n\n\n Building on a successful first year, the renewed partnership underscores Roots growing commitment to championing the next generation of female athletes. The brand is expanding its presence in women’s basketball, from rising stars to professionals.\n \n\n Over the past year, Fournier has established herself as one of the most exciting players on the court. As she continues to make her mark at Duke University, she will once again represent Roots Activewear in sport marketing campaigns, that celebrate movement and confidence in the game and in everyday life.\n \n\n “We are thrilled to enter our second year with Toby,” says Leslie Golts, Chief Marketing Officer at Roots. “This partnership reinforces our commitment to women in sport. Toby’s exceptional on-court talent and authentic connection to our brand makes her the perfect ambassador as we continue to expand our reach within the athletic community and inspire the next generation of athletes. We are so proud to have her on our team and support her journey.”\n \n\n As Roots grows its Activewear category, the brand is deepening its connection to basketball culture. Through partnerships with athletes like Fournier and professional leagues, Roots is reinforcing its commitment to supporting women in sport at every level: from grassroots to the global stage.\n \n\n “This continued partnership means so much to me,” says Toby Fournier. “As a proud Canadian, I grew up wearing Roots, so having them support me through the early stages of my career is truly a full-circle moment. I know first-hand the impact that sports ...

More updates from Roots Corp.