Business
Roots and Révolutionnaire Continue Partnership with the Launch of a Limited-Edition Apparel and Leather Goods Collection
Roots and Révolutionnaire Continue Partnership with the Launch of a Limited-Edition ...
About this update from Roots Corp.
[{"type":"text","content":"\n \n \n \n Roots and Révolutionnaire Continue Partnership with the Launch of a Limited-Edition Apparel and Leather Goods Collection\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n PR Newswire\n \n \n \n \n \n TORONTO\n \n ,\n \n Oct. 19, 2021\n \n /PRNewswire/ -- Roots, (\"Roots,\" \"Roots Canada\" or the \"Company\") (TSX: ROOT) a purpose driven outdoor-lifestyle brand with nearly 50 years of history, and Révolutionnaire, a mission based organization focused on inclusivity and social justice, announce their latest collaboration,\n \n Révolutionnaire by Roots\n \n . This year-long collaboration began in\n \n February 2021\n \n with the \"Dreams Fuel Revolutions\" t-shirt and continues with a line of premium fleece in six colorways as well as limited edition leather jackets and bags.\n \n \n \n \n \n \n \n \n \n \"Working with Nia and Justice on our collaboration, Révolutionnaire by Roots, has been a year-long passion project,\" said\n \n Karuna Scheinfeld\n \n , Chief Product Officer. \"With our shared values of inclusivity and authenticity, designing the collection together was inspiring for all of us and we feel honored to be able to use our platform at Roots to amplify their story. Since Nia and Justice have been wearing Roots their entire lives, the resulting collection seamlessly incorporates our heritage and deep experience in apparel and leather with their unique messaging and colorways. The outcome is a beautiful and meaningful collection that we think our community will love.\"\n \n \n Co-founded by sisters Nia and Justice\n \n Faith Betty\n \n , Révolutionnaire began with a mission to democratize dance apparel with inclusive colorways that empower all to celebrate the skin they're in. As a lifelong dancer,\n \n Howard University\n \n student\n \n Nia Faith Betty\n \n saw the need for diverse dance apparel that went beyond the limited nude colorways to suit dancers of all backgrounds. After spending countless hours dyeing dancewear to match her skin tone and experiencing a segregated studio, she knew it was ti...