Business
Roots and BOY MEETS GIRL® Announce the Global Launch of a Limited-Edition Streetwear Collection
Roots and BOY MEETS GIRL® Announce the Global Launch of a Limited-Edition Streetwear ...
About this update from Roots Corp.
[{"type":"text","content":"\n\n\n\nRoots and BOY MEETS GIRL® Announce the Global Launch of a Limited-Edition Streetwear Collection\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO and NEW YORK, Jan. 9, 2020\n\n\n\nThe Roots x Boy Meets Girl capsule collection will be available at select Roots stores in Canada, the U.S., Taiwan, China, Hong Kong, as well as online\n TORONTO and NEW YORK, Jan. 9, 2020 /CNW/ - Roots (\"Roots,\" \"Roots Canada\" or the \"Company\") (TSX: ROOT), a premium outdoor lifestyle brand, together with young contemporary athleisure brand, BOY MEETS GIRL, announce the global launch of Roots x BOY MEETS GIRL, a limited-edition streetwear collaboration.\n\n \n \n\n \n\"It is great to have been able to partner with BOY MEETS GIRL to bring this unique collection to our consumers,\" said James Connell Chief eCommerce and Customer Experience Officer. \"With the contemporary styling, as well as the unisex options and matching kids collection, this collaboration is perfect for our global consumer base. We believe Roots fans will share in our excitement for the collection.\"\nRoots x BOY MEETS GIRL merges Roots more than 45 years of heritage and the comfort the brand has long been known for, with the statement style and streetwear aesthetic of BOY MEETS GIRL. The limited-edition, 15-piece collection includes organic cotton unisex t-shirts, recycled yarn sweatpants, hoodies (cropped and zip-up styles), a sweatskirt, leggings and a mini-me kids collection. Each piece features unique logos, designed exclusively for the collection, that bring together the two brands highly-recognizable logos and celebrate three brand values that both Roots and BOY MEETS GIRL share: community, freedom and integrity.\n\"I'm all about nostalgic collaborations, as seen with many of our recent initiatives,\" said Stacy Igel, BOY MEETS GIRL Founder and Creative Director. \"I love the challenge of joining two brands together, and locking-up the Roots and BOY MEETS GIRL logos was like putting the perfect puzzle together. When I consider a collabora...