Business
Root Insurance and Kikoff to Deliver Integrated Car Insurance Experience in New Partnership
Kikoff’s users now have access to convenient, transparent quotes directly within the app COLUMBUS, Ohio--(BUSINESS WIRE)-- Root Insurance, a
About this update from Root, Inc.
[{"type":"text","content":"\nKikoff’s users now have access to convenient, transparent quotes directly within the app\n\n\n COLUMBUS, Ohio--(BUSINESS WIRE)--\nRoot Insurance, a technology-driven personal car insurance carrier and subsidiary of Root, Inc. (NASDAQ: ROOT), and Kikoff, a personal finance platform that expands access to credit and financial services, today announced a new partnership that brings Root’s insurance quoting and purchase experience directly into the Kikoff platform.\n\n\nKikoff users can now get instant, personalized car insurance quotes from Root directly within the Kikoff app through a seamless, integrated experience. Root’s technology delivers competitive, data-driven pricing for Kikoff members, paired with a mobile-first experience designed to make exploring coverage simple and intuitive. Kikoff’s financially engaged customers can easily understand pricing, see potential savings before purchasing, and confidently access affordable car insurance from Root.\n\n\n“We’re eager to help Kikoff customers find real savings on a necessary expense to support and improve their long-term financial wellness,” said Jason Shapiro, Senior Vice President of Business Development at Root. “Kikoff’s mission to provide fair, simple pathways to help customers reach their financial goals aligns closely with Root’s commitment to offering affordable insurance through modern, data-driven models. We saw this collaboration as a perfect fit.”\n\n\nThe integration with Root builds on Kikoff’s insurance capabilities by introducing dynamic, personalized pricing and a seamless quote-to-purchase experience that goes beyond rate discovery and comparison. Kikoff members can easily select coverage options with affordable pricing, empowering them to make confident financial decisions and realize meaningful savings.\n\n\n“We’re proud to be working with Root to make car insurance more accessible and affordable for Kikoff’s users, who are focused on building great credit,” said Cynthia Chen, CEO and Founder of Kikoff. “This partnership is another powerful step in our commitment to helping people achieve greater financial security by expanding access to more affordable financial opportunities, and we’re confident Root’s unique pricing model will be of significant benefit to safe drivers using our platform.”\n\n\nKikoff users can get started with Root in seconds through...