Press release
With Roku’s All-New NBA FAST Channel and NBA Zone, Basketball Fans Are at the Center of the Action
NBA launches first-ever NBA-branded FAST channel featuring re-airs of games and other NBA content on The Roku Channel The NBA Zone will provide access to the
About this update from Roku, Inc.
[{"type":"text","content":"\nNBA launches first-ever NBA-branded FAST channel featuring re-airs of games and other NBA content on The Roku Channel\n\n\nThe NBA Zone will provide access to the NBA FAST Channel, plus NBA highlights, series, and more all in one place\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nRoku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, has partnered with the National Basketball Association (NBA) to officially launch the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where basketball fans can easily find NBA games, highlights, documentaries, original series, and more. In another move to make TV streaming better for all viewers, Roku is bringing this unique destination to fans starting today, through the Sports experience. The Roku Channel is the inaugural partner of the first-ever NBA FAST channel, which is available exclusively through The Roku Channel for a limited time.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240403978989/en/Roku and the NBA partner to bring fans the all-new NBA FAST channel and NBA Zone. (Graphic: Business Wire)\n“Roku offers the kind of sports streaming experience that no other platform has—everything is tailored to the fan, whether they’re a die-hard fanatic or just getting into the local team,” said Joe Franzetta, Head of Sports, Roku. “This strategic league partnership brings us a giant step further in our mission to make sports programming both easy to find and engaging to watch. We’re giving our users floor seats to an always-on experience, and we’re proud to be doing it in close collaboration with the NBA.”\n\n\n“We’re thrilled to expand our partnership with Roku with the NBA’s first FAST Channel and other NBA content and functionality that will serve as an enticement and on-ramp to live NBA games,” said Greg Beaton, NBA Senior Vice President of Content Partnerships. “This partnership supports our goal of reaching NBA fans with our content in innovative ways.”\n\n\nWith hundreds of programming options to choose from, all in the NBA Zone, NBA fans and Roku users can stay up to date with their favorite teams, plus find the latest news, game highlights, and more. The NBA Zone is located within Sports in Roku’s Home Screen Menu, and users can also search similar terms with Roku Search or Roku Voic...