Press release
Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads
World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV BENTONVILLE, Ark. & SAN JOSE,
About this update from Roku, Inc.
[{"type":"text","content":"\nWorld’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV\n\n BENTONVILLE, Ark. & SAN JOSE, Calif.--(BUSINESS WIRE)--\nWalmart (NYSE: WMT) and Roku, Inc. (Nasdaq: ROKU) announced today a first-of-its-kind partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku, America’s #1 TV streaming platform*.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220616005602/en/Roku + Walmart Commerce Partnership (Graphic: Business Wire)\nThis unique partnership evolves shopping beyond the QR code and will change the way customers interact and shop TV and video content. The new experience offers product discovery with a seamless checkout experience, enabling purchase directly at the time of inspiration.\n\n“We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase,” said William White, chief marketing officer, Walmart. “No one has cracked the code around video shoppability. By working with Roku, we’re the first to market retailer to bring customers a new shoppable experience and seamless checkout on the largest screen in their homes – their TV.”\n\nWalmart is unmatched in the ability to evaluate customer behaviors and then scale commerce offerings to customers where and how they want to shop, including during moments of entertainment. Roku’s purpose-built advertising tech stack will bring all the benefits of streaming TV advertising – targeting, optimization, and measurement – to the commerce partnership. This first pilot program fuses entertainment with the transactional world of commerce, unlocking an innovative and inspiring in-platform buying experience for customers that will continue to evolve.\n\nViewers simply press “OK” with the remote on a shoppable ad and proceed to checkout with their payment details easily pre-populated from Roku Pay, Roku’s payments platform. From there, tapping “OK” on the Walmart checkout page places the order. A Walmart purchase confirmation is then emailed with shipping, return, and support information.\n\n“We’re making shopping on TV as easy as it is on soci...