Press release
‘The Streaming Decade,’ Roku’s Annual Survey, Shows Industry has Passed a “Tipping Point”
TV streaming popular among Canadians of all generations Key survey insights*: 4 in 5 Canadians are TV streamers More than half of consumers say they’re going
About this update from Roku, Inc.
[{"type":"text","content":"\nTV streaming popular among Canadians of all generations\n\n\nKey survey insights*:\n\n\n4 in 5 Canadians are TV streamers\n\n\nMore than half of consumers say they’re going to watch as much TV as they did during the pandemic, even as restrictions loosen\n\n\n71 per cent of Canadians stream TV because they want to watch something everyone is talking about\n\n\n\n\n \n\n TORONTO--(BUSINESS WIRE)--\nContent producers, advertisers, and marketers take note, TV streaming popularity continues to rise with 4 in 5 Canadians classifying themselves as TV streamers (versus 3 in 4 who pay for traditional TV), according to The Streaming Decade survey released today by Roku, Inc. (NASDAQ: ROKU). The annual survey provides insights into consumer TV viewing behaviors and preferences, and how the pandemic accelerated the ongoing shift to TV streaming.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211006005618/en/\nThe Streaming Decade survey also revealed that content such as new movie releases (72 per cent), and sports (68 per cent) is a key reason Canadians would try a new streaming service. As well, the ease-of-use, cost-savings, and content quality of TV streaming was shown to have extremely broad, intergenerational appeal among Canadian consumers.\n\n“Amid a year of uncertainty, this survey puts data behind what we at Roku have believed since our founding in 2002: all TV will be streamed,” says Mirjam Laux, VP International Platform at Roku. “These results show that TV streaming is bringing more people together, starting new conversations, and giving viewers of every generation content they love, while also making it more accessible. TV streaming is here to stay.”\n\nThe report also highlights generational differences between TV streaming behaviour, with 98 percent of Gen Z’s; 96 per cent of Millennials; 86 per cent of Gen X’s, and 68 per cent of Boomers using more TV streaming services in the past year.\n\n“For Canadian TV streamers, the number of content options available, as well as the ability to watch at any point of the day makes TV streaming appealing to many,” says Christina Summers, Head of Advertising Canada at Roku. “For advertisers and marketers, the growth in TV streaming, represents great opportunity to better target, reach, and gain new customers. For Roku’s con...