Business

Tampa Bay Lightning Launches New DTC Streaming Service with ViewLift

The Tampa Bay Lightning and ViewLift today announced the launch of brand-new direct-to-consumer (DTC) subscription streaming service ahead of the Lightning's first pre-season game on September 26, 2025. Designed to bring fans closer to the action, the platform will be accessible across web, iOS, Android, Apple TV, Google TV, and Roku devices.

articleRoku, Inc.September 25, 20253/company/roku-inc/news/tampa-bay-lightning-launches-new-dtc-streaming-service-with-viewlift
Tampa Bay Lightning Launches New DTC Streaming Service with ViewLift

About this update from Roku, Inc.

[{"type":"text","content":"Season Subscriptions Available for Less than a Dollar a Game","length":60,"tagName":"p","attribs":{}},{"type":"text","content":"TAMPA, Fla. and NEW YORK, Sept. 25, 2025 /PRNewswire/ -- The Tampa Bay Lightning and ViewLift today announced the launch of brand-new direct-to-consumer (DTC) subscription streaming service ahead of the Lightning's first pre-season game on September 26, 2025. Designed to bring fans closer to the action, the platform will be accessible across web, iOS, Android, Apple TV, Google TV, and Roku devices.","length":405,"tagName":"p"},{"type":"image","alt":"Tampa Bay Lightning's New DTC Streaming Service","displaySize":"","headline":null,"caption":"Tampa Bay Lightning's New DTC Streaming Service","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/d0cdacca16e8001a4de3f8bcd0e23b12"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/8_Ga2Gw4xFeCnSwLgskmIQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/d0cdacca16e8001a4de3f8bcd0e23b12","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2782094/ViewLift_Tampa_Bay_Lightning_Streaming.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Fans who subscribe before October 7, 2025 will enjoy a free trial period, offering early access.","length":96,"tagName":"p"},{"type":"text","content":""Launching this new platform is about more than streaming games. It's about reimagining how Lightning fans connect with their team," said Chris Overholt, Chief Commercial Officer of the Tampa Bay Lightning. "We're creating a direct connection that puts fans in control, giving them the flexibility to watch anytime, anywhere, on the device that they use most. This is just the beginning of how we plan to innovate and deliver an even more interactive experience to the game our fans love." ","length":522,"tagName":"p"},{"type":"text","content":"This marks the first time the Lightning have introduced a team-owned DTC streaming option, underscoring the franchise's commitment to innovation and fan accessibility. With more fans than ever choosing streaming over traditional linear TV, this solution is designed to meet the needs of the next generation of Lightning fans, digital-first viewe...

More updates from Roku, Inc.

Tampa Bay LightningJeff VinikNational Hockey LeagueBenchmark InternationalDTCVinik Sports Group