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Roku Unveils New TV Home Screen for the Next Era of Streaming
Roku Unveils New TV Home Screen for the Next Era of
About this update from Roku, Inc.
[{"type":"text","content":"\nToday, Roku unveiled a new Home Screen that introduces a more dynamic, smarter experience and will reach over 100 million streaming households soon. With more relevant recommendations and faster pathways to content, the new Roku Home Screen reduces friction, maintains Roku’s signature simplicity, and helps viewers find their next favorite show with ease.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260527563154/en/Today’s advancements mark the first significant update of the Roku Home Screen in over a decade. Guided by deep behavioral insights and viewer input, this update ensures every change is grounded in what users actually do, need, and value.\nToday’s advancements mark the first significant update of the Roku Home Screen in over a decade. Guided by deep behavioral insights and viewer input, this update ensures every change is grounded in what users actually do, need, and value. The new personalized Home Screen tackles the biggest challenges in streaming, while offering a tailored, content-forward way to start watching.\n\n\n“When we set out to rethink the Home Screen, we knew we should listen to the people who use it every day. So we talked to the viewers, we tested extensively, and we pushed until the design and the data lined up for a meaningful update,” said Anthony Wood, Founder and CEO, Roku. “Now, our new Home Screen puts entertainment at the center of everything, while staying true to Roku’s simple, intuitive roots. More than 100 million households will feel the difference the moment they turn on their TV—and it opens up a better, more powerful experience for our partners as well.”\n\n\nA majority of streamers (82%) agree they would love if they turned on their TV and the show they wanted to watch was right on their Home Screen.* The new Roku Home Screen does just that, recommending content based on your interests and helping you start watching faster. With billions of possible Home Screen combinations, Roku’s intelligence models pick the best one for each viewer every time they turn on their TV. New features include:\n\nQuick Access for your most used apps, continuously adapting to your routine\n\n\n\nAn intelligence-driven and expanded content-first “Top Picks for You” section\n\n\n\nNew genre-based destinations such as:\nFor You, built on your i...