Press release
Roku Partners with Best Buy on First-Ever SXSW Activation Bringing Fan-Favorite “Roku City” Screensaver to Life
Pop-up features Best Buy Home Theater Experience and dining experiences reserved on OpenTable SAN JOSE, Calif.--(BUSINESS WIRE)-- For the first time, Roku
About this update from Roku, Inc.
[{"type":"text","content":"\nPop-up features Best Buy Home Theater Experience and dining experiences reserved on OpenTable\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nFor the first time, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, will bring its iconic Roku City screensaver to life with an interactive, multi-level activation with Best Buy at SXSW. To the delight of streamers, creators, and advertisers alike, the pop-up will feature a Best Buy Home Theater Experience, a rooftop diner destination, a style shop, and hidden Hollywood references throughout the Roku cityscape.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230223005081/en/Roku City comes to life at SXSW. (Graphic: Business Wire)\nThe Roku City screensaver was introduced in 2017 to streamers as an urban utopia, where aliens don’t invade, they visit; volcanoes don’t erupt, they bubble; and monsters don’t destroy buildings, they rearrange them. The surreal experience draws from the imaginations of social media fans who love to celebrate movies and TV alongside Roku. According to internal Roku data**, two in three Roku users would take a trip to Roku City if offered. Twitter data also shows that a mention of “Roku City” appears once every 12 minutes***. However, the purple-hued metropolis has only ever existed as a virtual destination—until now.\n\nRoku is teaming up with Best Buy to bring to life a two-day activation at SXSW. Visitors will be able to:\n\n\nStop in at the Roku City Style Shop and choose a new look featuring creative, purple accents perfect for their journey to a new world.\n\n\nReserve a booth at the Roku City Rooftop Diner via OpenTable and find movie and TV references hidden within the diner’s pop-up menu.\n\n\nSit back and relax at the Best Buy Home Theater Experience to check out the latest Roku devices available at Best Buy and new Roku Originals and entertainment on The Roku Channel.\n\n\nStroll under the trees of the Roku City Park to monster-watch and sip Roku City’s finest coffee.\n\n\n“There’s so much more to streaming than shows or movies punctuated by ad breaks,” said Damon Van Deusen, Vice President of Global Brand and Creative for Roku. “Our customers and partners love Roku City because it's an invitation to a better TV experience. We’re excited to invite everyone to st...