Business
Roku Launches Howdy Service on Prime Video
Howdy will now be available as a subscription on Prime Video in the U.S., bringing its library of affordable, uninterrupted entertainment to customers beyond
About this update from Roku, Inc.
[{"type":"text","content":"\nHowdy will now be available as a subscription on Prime Video in the U.S., bringing its library of affordable, uninterrupted entertainment to customers beyond the Roku platform for the first time\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nToday, Roku announced the launch of Howdy™, its affordable ad-free subscription video-on-demand (SVOD) streaming service, as a subscription on Prime Video in the U.S. for $2.99 per month, marking the first expansion of the service beyond the Roku platform. Howdy currently features audience favorites like “A Haunting in Venice,” “Sleepless in Seattle,” and “Ice Age,” as well as iconic rom-coms, medical dramas, ‘90s comedy, feel-good classics, and more.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260324318616/en/Roku announced the launch of Howdy™, its affordable ad-free subscription video-on-demand (SVOD) streaming service, as a subscription on Prime Video in the U.S. for $2.99 per month, marking the first expansion of the service beyond the Roku platform.\n“Our goal has always been to make great entertainment more accessible,” said Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development at Roku. “Howdy offers quality content with no ads for just $2.99 a month, making it a superb value and an ideal complement to other subscriptions. We’re pleased with the response we’ve seen from our viewers and partners since launch. Expanding to Prime Video builds on our momentum and furthers our mission to deliver an ad-free streaming experience at a price that makes it easy for audiences everywhere to enjoy content they love.”\n\n\n“We’re delighted to launch the Howdy streaming service on Prime Video at an accessible price that delivers exceptional value,” said Ryan Pirozzi, Head of Prime Video Channels, U.S. “This milestone advances our mission to make premium content widely available to our Prime Video customers. Our subscription business’s continued growth demonstrates that customers appreciate the choice, quality, and diverse programming we offer through Prime Video.”\n\n\nThrough this new expansion, customers who subscribe to Howdy via Prime Video will now be able to enjoy Howdy’s growing library of audience-favorite films and television series. Howdy offers thousands of titles and over 10,000 hours of enterta...