Press release
Roku Launches “All Things” Destinations for an Innovative One-Stop-Shop Discovery Experience
Roku gives millions of users instant access to content from across the platform in new cohesive TV viewing destinations SAN JOSE, Calif.--(BUSINESS WIRE)--
About this update from Roku, Inc.
[{"type":"text","content":"\nRoku gives millions of users instant access to content from across the platform in new cohesive TV viewing destinations\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nToday, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced two all-new destinations on the Roku Home Screen: All Things Food and All Things Home, bringing together the best food, home, and lifestyle content from across the platform into powerful and cohesive discovery experiences. With simple navigation and personalized recommendations, these unique hubs make it easier to explore and watch genre entertainment from all your favorite apps right from the home screen. The All Things Food and All Things Home destinations will feature hundreds of streaming options within each category, both free and from subscriptions services, including live and linear TV, Premium Subscriptions, Roku Originals, and more.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231130089865/en/Roku gives millions of users instant access to content from across the platform in new cohesive TV viewing destinations. (Photo: Business Wire)\nIn a recent survey commissioned by Roku**, 64% of streamers say that if they were searching for something new to watch, they would base a search on genre, and nearly 3 in 4 streamers (73%) feel they are spending too much time trying to find new content to watch.\n\n\n“The foodies in my life devour the whole genre—one night, it’s Roku’s ‘Great American Baking Show,’ the next, all things Gordon Ramsay, ‘Chopped,’ and so much more. Similarly, the home and garden lovers never stop at one source for tips and inspiration,” said Charlie Collier, President, Roku Media. “Now all passionate food and home lovers can get everything they need with All Things Food and All Things Home, all in one place: Roku. We reach nearly half of the broadband households in the U.S., with hundreds of options across every popular TV brand, in the genres viewers love. So pull up your favorite designer’s chair, grab your favorite bite, and let Roku be your host to All Things you love.”\n\n\nAll Things Food is a collection of the best culinary content on Roku, in a single, easily discoverable, and craveable destination. Users can browse and engage with a menu of shows in new featured rows including “DIY Meals...