Press release
Roku, Hello Sunshine, and Rich Eisen Productions Team Up for “Women’s Sports Now,” a Weekly Roundup and Breakdown All About Women’s Sports
Suzy Shuster to executive produce and recur as co-host of the weekly series; Renee Montgomery and Sarah Tiana to co-host Miller Lite serves as the launch
About this update from Roku, Inc.
[{"type":"text","content":"\nSuzy Shuster to executive produce and recur as co-host of the weekly series; Renee Montgomery and Sarah Tiana to co-host\n\n\nMiller Lite serves as the launch partner\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nWith surging viewership, fan engagement, cultural prominence, and sponsorship investments, women’s sports are more popular than ever. More than double the number of people watched women’s sports monthly in 2024 than in 2022*, and female athletes drive twice the amount of social engagement as their male counterparts**. Roku has seen this popularity firsthand, with engagement for women’s sports in 2024 up 143% YoY on the platform***. To better serve fans, Roku is partnering with Hello Sunshine, Rich Eisen Productions, and APX Content Ventures to bring audiences “Women’s Sports Now,” a weekly talk series that will dive deep into the stories of the elite women at the heart of these games. “Women’s Sports Now” will be fans’ go-to source for everything from women’s basketball, volleyball, soccer, college basketball, and more.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250203657973/en/","length":1599,"tagName":"div"}]