Press release
Roku Expands Live TV, Sports, and More for its 70 Million Active Accounts
The purpose-built TV operation system automatically updates with new channel partners, content expansion, feature enhancements, and new mobile app design
About this update from Roku, Inc.
[{"type":"text","content":"\nThe purpose-built TV operation system automatically updates with new channel partners, content expansion, feature enhancements, and new mobile app design\n\nPlus, CBS Sports, MLB.TV, NBA App, and NBC Sports will join the roster of supported channel partners of the Sports experience\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nThe Roku experience just got even better. Today, Roku, Inc. (NASDAQ: ROKU) announced platform-wide updates for its operating system (OS) that further prove the brand’s incredible value. Roku’s OS is the #1 selling smart TV OS in the U.S., Canada, and Mexico 1, with over 70 million active accounts in the U.S. approaching half of broadband households2 and getting all the benefits of Roku’s highly intuitive, personalized, and seamless platform. Over the coming months, users will find even more to love with updates to Live TV, content discovery, Sports, the Roku Mobile App, and more rolling out in the U.S. this spring.\n\n“As the #1 selling OS in three major markets, we understand what people want when it comes to a streaming platform – a simple yet delightful experience that feels personalized to them,” said Preston Smalley, Vice President of Viewer Product, Roku. “The latest updates to our powerful OS make Roku's software even more intuitive and curated, so users can spend less time searching for content and more time enjoying their favorite entertainment.”\n\nRoku also announced features and availability for its new Roku-branded TVs, the first TVs designed and made by the company. Starting today, March 9, Roku Select and Plus Series TVs will be available at Best Buy in the U.S. for purchase, with the Roku TV Wireless Soundbar becoming available later this month.\n\nNew features coming to Roku devices in the U.S. in the following months include:\n\nLive TV\n\n\nLocal News: Roku's Live TV experience boasts 350+ free linear TV streaming channels across a variety of genres. With the launch of Local News, users can watch live news channels personalized by location, or stream channels from major cities across the U.S. Plus, in an exciting step forward, news recommendations are now powered by AI, making them smarter than ever and ensuring a curated experience within the Live TV Zone. Roku users can search for “local news” using either Roku Search or Roku Voice or visit the Live TV Zone on their Roku Home Screen Menu....