Press release
Roku Enhances Benefits for Advertisers with Adoption of Unified ID 2.0
New integration will improve advertising targeting and performance across Roku Media SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Roku (NASDAQ: ROKU), the #1
About this update from Roku, Inc.
[{"type":"text","content":"\nNew integration will improve advertising targeting and performance across Roku Media\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nToday, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced its adoption of Unified ID 2.0 (UID2), a leading identity solution, across its premium streaming inventory. Roku advertisers can now implement more precise targeting and a secure means to facilitate data collaboration at Roku Media’s unmatched scale, powered by automation through Roku Exchange. Developed by The Trade Desk, UID2 is an identity solution that is helping pioneer the new identity fabric of the open internet.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240801677317/en/Roku, the #1 TV streaming platform in the U.S., announced its adoption of Unified ID 2.0 (UID2), a leading identity solution from The Trade Desk, across its premium streaming inventory. (Graphic: Business Wire)\nRoku has been at the forefront of addressability, with robust first-party data from the platform’s 83.6 million Streaming Households. Now with UID2, Roku is empowering advertisers to deliver more personalized ad experiences across Roku’s inventory and devices at scale. UID2 integration enables Roku Media to become interoperable across the programmatic ecosystem.\n\n\nBy enabling UID2 across its premium inventory, Roku offers:\n\n\n\nAudience reach: With UID2, advertisers can find their audiences on Roku at scale through interoperable identity.\n\n\n\nSeamless activation: Through the integration of Roku identity data and UID2, advertisers can activate and measure campaigns instantly.\n\n\n\nBetter campaign performance and return on investment (ROI): Advertisers can earn a higher return on ad spend (ROAS) through improved audience reach. More accurate targeting and measurement capabilities ensure advertisers see better conversion rates and overall campaign success.\n\n\n\n“The adoption of Unified ID 2.0 represents another step forward in Roku’s strategic programmatic path, rooted in our goal to revolutionize the ad ecosystem,” said Jay Askinasi, SVP, Head of Global Media Revenue and Growth, Roku. “By further partnering with The Trade Desk, we aim to enhance targeting capabilities, improve ad performance and efficacy to drive growth, and maintain our leadership position in th...