Roku Closes Nielsen Transaction, Including Acquisition of AVA Business

About this update from Roku, Inc.

[{"type":"text","content":" SAN JOSE, Calif. & NEW YORK--(BUSINESS WIRE)--\nRoku, Inc. (NASDAQ: ROKU) and Nielsen Holdings plc (NYSE: NLSN) today announced that the companies have closed the transaction that was announced on March 1, 2021.\n\nRoku has closed on the acquisition of Nielsen’s Advanced Video Advertising (AVA) business, including Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies, which will accelerate Roku’s launch of an end-to-end DAI solution for traditional TV. In addition, Nielsen and Roku have entered into a long-term strategic partnership to integrate complementary Nielsen ad and content measurement products into the Roku platform and further advance Nielsen ONE, Nielsen’s cross-media measurement solution.\n\nAbout Roku, Inc.\n\nRoku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.\n\nThis press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include the delivery of an end-to-end DAI solution and the further development of Roku and Nielsen products after the date hereof. Factors that may cause our actual results to differ materially from those in any forward-looking statement include: the ability to realize the anticipated benefits of the proposed acquisition and the proposed strategic partnership, including the possibility that the expected benefits from either the proposed acquisition or the proposed strategic partnership will not be realized; the impact of the acquisition on the AVA business; our abi...

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